About the Role

Penrith Panthers, Melbourne Storm, Canterbury-Bankstown Bulldogs, ACT Brumbies and Adelaide Crows are among the elite sporting organisations partnered with O’Neills Sportswear - a global leader in teamwear apparel with more than 100 years of heritage and a rapidly growing presence within the Australian market.

As we continue to expand nationally, we are seeking an experienced and commercially driven Head of Teamwear - Australia to lead and grow our grassroots teamwear division nationally. This senior leadership role is responsible for driving sales performance, managing key strategic relationships, and leading a high-performing team of Business Development Executives across Australia.

The successful candidate will combine strong leadership capability with a hands-on sales mindset, bringing energy, structure and strategic direction to a fast-paced sporting apparel environment.

This is a pivotal role focused on expanding market share, strengthening customer partnerships, and delivering sustainable revenue growth across grassroots sporting clubs, schools and associations.

Key Responsibilities

Sales Leadership

• Drive revenue growth across all grassroots sporting categories and regions
• Identify new business opportunities, partnerships and market expansion initiatives
• Monitor market trends, competitor activity and customer insights to inform strategy
• Deliver against annual sales budgets, margin targets and KPI objectives

Team Leadership & Performance Management

• Lead, mentor and develop a national team of Business Development Executives
• Create a high-performance sales culture built around accountability, collaboration and customer service
• Conduct regular sales reviews, pipeline meetings and performance evaluations
• Support the team in major presentations, negotiations and strategic account management
• Assist with recruitment, onboarding and ongoing training of sales personnel

Key Account & Relationship Management

• Build and maintain strong relationships with major grassroots sporting organisations, clubs, schools and associations
• Manage strategic national accounts and high-value commercial opportunities
• Represent the business at industry events, sporting functions and stakeholder meetings
• Work collaboratively with internal departments including operations, customer service, marketing and product teams

Operational & Commercial Oversight

• Forecast sales performance and manage reporting requirements
• Ensure CRM systems, sales processes and reporting standards are maintained
• Collaborate with operations and supply chain teams to support customer delivery outcomes

Skills & Experience

• Proven experience in a senior sales leadership role, ideally within sports apparel, teamwear, uniforms or related industries
• Strong understanding of the Australian grassroots sporting landscape
• Demonstrated experience leading and managing sales teams
• Excellent commercial acumen and negotiation skills
• Strong relationship management and stakeholder engagement capability
• Ability to balance strategic leadership with hands-on execution
• High level communication, presentation and organisational skills
• Experience working with CRM systems and sales reporting tools
• Ability to travel nationally as required

Desired Attributes

• Passion for sport and grassroots community engagement
• Results-driven with a growth mindset
• Strong leadership presence and ability to inspire teams
• Resilient, adaptable and solutions-focused
• Collaborative and customer-centric approach

What We Offer

• Opportunity to lead a nationally recognised grassroots teamwear division
• Dynamic and passionate sporting environment
• Competitive salary package
• Opportunity to make a genuine impact within Australian grassroots sport