Summary

As a result of an internal promotion, an exciting opportunity exists at The Metropolitan Golf Club as the Head of Membership, Marketing and Communications.

Background and Position

The Metropolitan Golf Club is a progressive and inclusive Club which aims to provide members and guests with the best possible golfing and social experience. The Club is located in the heart of Melbourne’s famed Sandbelt and is renowned for its rich history, world-class championship course and has an outstanding national and international reputation.

The Club is seeking a suitably qualified and motivated Head of Membership, Marketing & Communications to join the Executive Management Team.

The values which the Executive Management Team pride themselves on are – Respect, Integrity, Progression and Excellence.  All applicants for this exciting role should have similarly aligned values.

Key Responsibilities

Membership

1. Support Membership Convenor and Membership Committee to meet Strategic KPI’s, goals, and Committee. 
2. Ensure all direct reports have appropriate responsibility, training and support to successfully carry out their duties and any additional responsibilities required of them.
3. Support General Manager and Board with all special projects.
4. Current members:
   • Manage and oversee the administration of member requests including category changes, resignations and for deceased members.
   • Manage and oversee the successful conduct of special events and recognition of long-term members including 50 Year member recognition and Life Member applications and recognition.
   • Prepare regular reconciliations and reports to ensure the member register is accurately maintained.
   • Develop and implement strategies for enhanced member engagement.
5. Future members:
   • Manage and oversee the process for the nomination of candidates for membership, in keeping with Club Rules, Policies, and Membership Guidelines.
   • Review and implement appropriate strategies to ensure new member nominations.
   • Liaise with member sponsors of candidates commencing membership to ensure the successful integration of new members into the Club. Work with relevant other people within the Club to ensure the successful integration of new members.
   • Waitlist – ensure a current and accurate waitlist of candidates is maintained.
   • Waitlist management – develop and implement strategies to communicate with Sponsors regarding waiting periods, facilitate ongoing connection with candidates to ensure their engagement and commitment to future membership is maintained, identify and nurture opportunities for ongoing waitlist growth.   
   • Liaise with Head of Golf regarding new member pathways, programs, events and activities.
6. Other membership responsibilities:
   • Manage the implementation of member-related goals within the Strategic Plan
   • Assist and support the Management Team maintain member satisfaction

Marketing & Communications

Oversee and manage Club communications, which will include the following:-

• Development of annual Club Marketing and Communication Plan, pertaining to both internal and external recipients;
• Develop and manage other key initiatives in support of the Club’s Strategic Plan;
• Regular member news posts, e-news production and release;
• Other communications releases as may be required from time to time;
• Management of the Club website, Club App and other technologies;
• Management of videography and associated promotional content;
• Management of Club social handles including Instagram, Facebook, YouTube, X;
• Coordination of the Annual Report and other annual/periodic Club publications.
• Maintain consistent and proactive engagement and communication with members.
• Maintain consistent and proactive engagement and communication with key Club Stakeholders including Golf Australia, PGA, other golf industry bodies, City of Monash, and other related organisations with the whom the Club interacts with.

Experience and Personal Qualities

In-order to achieve the key responsibilities, it is expected the Head of Membership, Marketing and Communications will possess the following experience and personal qualities:

• Experience managing the database of a member-based organisation and a proven track record in a service-based role, preferably in a Club environment;
• A passion for delivering exceptional customer service in a ‘hands-on’ environment;
• Positive and proactive approach with a friendly and welcoming personality;
• Exceptional communication skills, both verbal and written, and high emotional intelligence;
• A working knowledge and experience with membership software systems. Experience with the “Northstar” software program would be advantageous
• Proficient computer skills, particularly in the MS Office suite of programs;
• High level of attention to detail;
• Highly developed organisational skills and an ability to work to deadlines;
• Demonstrated ability to manage multiple and varied tasks;
• The desire to work as an integral team member, but also the ability to work autonomously and without direct supervision when required;
• Display empathy and patience at all times;
• The ability to engage, motivate and bring the best out in all staff.

Employment Conditions/ Hours of Work:

The Head of Membership, Marketing & Communications will be expected to provide support and undertake other various tasks consistent with the expectations of a senior role within high profile and prestigious sporting organisation. 

Work will predominately be Monday to Friday, however flexibility is required from time to time.