ABOUT THE ORGANISATION

Established in 1935, the Canterbury-Bankstown Bulldogs boast a proud history of on-field and off-field success, influencing competing brands in the Australian sporting landscape and unifying people and communities through the values we represent and stand for.

Built on foundations of hard work, perseverance, and resilience, this organisation never backs downs from a challenge. We chase excellence, in the pursuit of success. With 8 premierships to our name, we are hungry for more.

We are the crown jewel of South-Western Sydney, breaking down social barriers and bringing together people of diverse cultural backgrounds. We are a pillar of the Canterbury-Bankstown area and strive to be a cornerstone and institution our community can lean on.

The Bulldogs are undergoing an exciting brand and digital transformation as we modernise how we engage fans, deepen partner value, and drive commercial growth. Eyes forward, we continue to honour our roots while embracing the future: direct, determined, and ready for what’s next. With the 2026 season kicking off in Las Vegas, continued investment in our NRLW and female pathways programs, and the development of a new state-of-the-art Centre of Excellence, this is a defining period in our journey - and an exceptional opportunity to help shape our next era.

ABOUT THE ROLE

Reporting to the General Manager of Marketing, the Head of Marketing & Content will lead our integrated marketing campaigns and drive fan engagement across all digital and traditional channels. This role will oversee both consumer and commercial marketing initiatives whilst building and leading a high performing content and creative team that drives fan, consumer and commercial growth.

You will be a strategic leader with proven experience in building and managing high-performing marketing teams, with the commercial acumen to drive revenue growth and the technical expertise to leverage cutting edge marketing technologies. The ability to work collaboratively across multiple departments whilst maintaining operational excellence in a fast-paced environment is essential.

This is an exciting opportunity to shape the experience of one of the biggest fan bases in Australian sport, working with leading brands and driving commercial success for this iconic sporting club.

RESPONSIBILITIES

Campaigns

• Lead the development and delivery of integrated marketing campaigns across consumer and commercial streams
• Oversee Membership, Retail, Ticketing, and major fan engagement campaigns to drive acquisition, retention, and growth across all touchpoints
• Oversee end-to-end delivery of all commercial partnership marketing and activation requirements
• Collaborate with partners to build meaningful campaigns aligned to their objectives, leveraging Bulldogs IP, assets, and insights
• Oversee content and creative development across all Club and Partner campaigns, ensuring execution aligns to brand, strategy, and performance goals
• Work cross-functionally to maximise campaign reach, conversion, and commercial outcomes across digital and traditional channels
• Support partner and consumer campaign success by creating effective activation plans across digital channels, owned platforms, and match-day environments
• Build and implement measurement and reporting frameworks to track performance, optimise activity, and demonstrate ROI

Content & Social Operations

• Proactively identify opportunities to commercialise content, platforms, and campaign assets
• Develop scalable systems, processes, and operating rhythms to ensure consistent, high-quality campaign delivery
• Direct content strategy and production across all social media platforms and digital channels
• Oversee daily content operations, creative resourcing and publishing schedules
• Drive social channel growth, engagement, and commercialisation opportunities
• Implement content performance measurement and optimisation frameworks
• Manage and resource creative team including graphic designers, videographers, and content producers
• Coordinate creative production schedules and capacity planning across all departments

Digital Marketing & Technology

• Lead digital marketing strategy across all platforms including paid advertising, email marketing, and marketing automation
• Drive implementation and optimisation of marketing technology stack including CRM, analytics, and AI tools alongside the General Manager of Marketing
• Oversee digital campaign performance and conversion optimisation across all touchpoints
• Lead development of Fan Lifecycle journeys and data-driven communications

ABOUT YOU

We are looking for a strategic marketing leader who is passionate about sports and understands the unique demands of the Australian sporting landscape. This is an ideal role for a candidate who has experience in driving commercial growth through innovative marketing whilst building and leading high-performing creative teams.

Qualifications and Skills:

• 5-7 years marketing experience with minimum 2 years in management/leadership role
• Proven track record in integrated campaign management
• Experience in sports, entertainment, or high-engagement consumer brands preferred
• Strong understanding of digital marketing, social media, and content creation
• Exceptional project management skills with ability to manage multiple complex campaigns simultaneously
• Strong commercial acumen with experience supporting revenue-generating partnerships
• Excellent stakeholder management and communication skills across all organisational levels
• Proven ability to build and lead high-performing creative teams
• Strategic thinking with strong operational execution capabilities
• Collaborative leadership style with ability to work across multiple departments
• Growth mindset with enthusiasm for innovation and continuous improvement

Skills / Attributes - Desirable

• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Strong understanding of data analysis and segmentation
• Experience with AI applications in marketing including personalisation and automation
• Expertise in digital advertising platforms (Meta, Google) and performance optimisation knowledge of marketing technology stack integration and data management platforms
• Experience with budget management and resource allocation across digital and traditional channels
• Understanding of Australian sports media landscape and fan engagement technologies
• Previous experience in NRL, AFL, or major sporting organisations
• Experience with venue-based marketing and event activation

Working Conditions:

This is a full-time position. Given the unique nature of the sports industry, working outside of office hours will be required including attending match days (home games), partner events and other job-related activities. Flexibility around the hours/days worked may be available, negotiable with the successful candidate.