We're looking for a Membership, Data & CRM Manager with experience in database management to assist with the future growth of the Cronulla Sharks.

The Membership, Data & CRM Manager will manage the day-to-day membership service and retention enquiries from both a personal and technical perspective. This role will also be responsible for supporting the Head of Membership, Ticketing, CRM & Fan Engagement in executing the overall Club’s CRM, Data and Fan Engagement strategies, to grow and enhance key revenue programs in addition to assisting other business teams to make data-backed optimisations to strategies, campaigns, and tactics

Key Responsibilities:

Membership & Customer Service

• Manage the maintaining and servicing of Membership retention sales and enquiries
• Manage the customer service team and internship program
• Research and activate customer service improvements
• Build and maintain important relationships with key membership groups and provide members with a premium service experience
• Manage the Platinum and Diamond Member program and associated benefit fulfilment
• Assist in preparation of fulfilment operations to ensure a high-level of customer service satisfaction
• Support and execute loyalty and nurture programs
• Help develop Member and customer experience strategies
• Work with Membership team to achieve KPI’s
• Manage administration duties required for Membership customer service
• Support with Member and fan events including player appearances
• Apply customer service standards internally and externally
• Participate in face-to-face service focus groups and Member Council, where required.

Data & CRM

• Assist to build overall Club CRM strategy
• Develop and execute marketing strategies to increase member acquisition, retention and
• ticketing sales
• Develop and implement data collection systems, standardised database usage methods and
• other strategies that optimise statistical efficiency and quality.
• Work closely with the Group Marketing Executive to assist to manage segmentation of EDMs
• to ensure targeted messaging
• Interpret data, analyse results and provide ongoing reports for various business units.
• Clean existing data and assess requirements and usage of newly acquired data.
• Assist to manage and analyse business priorities and information needs.
• Locate and define new process improvement opportunities.
• Engage all departments to begin using Salesforce to ensure it is the single source of truth
• and information for our external stakeholders
• Creating audiences for paid social media campaigns to encompass desired target market

A bit about you

• Have at least 4 years experience at a club or similar organisation
• Experience using Webpos or a similar Membership system
• Experience using Salesforce and Salesforce Marketing Cloud or a similar email marketing program is preferable
• Experience in delivering a client focused solution based on customer needs
• Outcome-oriented and driven
• Enjoy working with people and encourage teamwork
• Like to solve problems and help others
• Excellent organisational and planning skills

Be Part of Something Bigger

With a proud history dating back to 1967, the Cronulla Sharks are building a future anchored in pride, passion, and progress. If you're excited by the challenge of delivering world-class experiences for our members and fans, we'd love to hear from you. Applications close Sunday 7th September 2025. Only shortlisted applicants will be contacted.

We strongly encourage Aboriginal and Torres Strait Islander peoples to apply. We are committed to fostering a diverse and inclusive workplace that values the unique perspectives, knowledge, and experiences of First Nations peoples. As part of our commitment to reconciliation, we strive to create a culturally safe and supportive environment.