• Lead a passionate and results focused team driving game-changing partnerships.
• Unlock new revenue streams and make a lasting community impact.
• Exceptional professional development opportunities and vibrant club culture.

Adelaide United is more than just a football club - we’re a proud club with deep community roots and a bold vision for the future. As Head of Commercial, you’ll lead our commercial strategy, build strong partnerships, and drive growth across South Australia’s business and community networks. If you’re a proven senior commercial leader with a passion for creating impact, this is your opportunity to play a key role in our next chapter.

Core Accountabilities:

• Drive Commercial Growth: Lead the club’s commercial strategy to achieve sustainable revenue growth across sponsorships, partnerships, and new income streams.
• Build High-Value Partnerships: Grow and manage a strong commercial pipeline, securing new deals and maximising value from existing relationships.
• Innovate and Create Impact: Design innovative, market-leading activations and partnership models, from digital monetisation to community-led initiatives.
• Engage Community & Government Stakeholders: Strengthen ties with corporate partners, government bodies, and the community to unlock funding and collaboration opportunities.
• Lead and Empower the Team: Inspire the Commercial team and wider club to embrace a commercial mindset and deliver outstanding partner experiences.
• Ensure Excellence in Delivery: Oversee seamless activation of all commercial agreements, exceeding partner expectations.
• Provide Strategic Insights: Deliver timely, data-driven reporting to inform club leadership and identify growth opportunities.
• Champion Continuous Improvement: Keep AUFC ahead of market trends, maintaining our position as the club of choice for commercial partnerships.

Skills and Experience Required to Achieve Success:

• Senior leadership experience (7-10 years+) in commercial, partnership, or business development roles.
• Well-established network across Adelaide and South Australia’s business community, including large enterprises and SMEs.
• Track record of driving revenue growth and managing high-value partnerships.
• Resilience and focus, with the ability to maintain momentum towards ambitious targets in a fast-paced environment.
• Entrepreneurial mindset, combined with strong commercial acumen and financial literacy.
• Outstanding relationship management, communication, time management, and negotiation skills.
• Experience working in organisations reliant on sponsorship and partnerships as core revenue streams - ideally in sport, events, or purpose-led sectors.

Why AUFC?

• High profile commercial leadership role
• Join the executive team and play a pivotal role in the club’s success
• Opportunity to earn performance based incentives
• Strong connected team culture
• Exceptional professional development opportunities