The GIANTS are on an exciting journey both on and off the field. With teams in the AFL, the AFL Women’s League and Super Netball competitions, the GIANTS truly are a club like no other.

On field, the AFL team has quickly grown into one of the competition’s most exciting teams with several players becoming household names across the country. Likewise, the on-field achievements of our AFL Women’s and GIANTS Netball teams are seeing the club connect with more fans and followers than ever before.

Off field, the club’s exciting, innovative, and fresh brand is growing as it engages with members, fans, the community and key stakeholders across Western Sydney, Canberra and Nationally.

The GIANTS’ AFL and AFL Women’s teams are based at the club’s elite training and administration facility in Sydney Olympic Park, with GIANTS Netball based adjacent at Netball Central.

At the heart of our brand, there’s a GIANT in all of us, is the belief that everyone is a GIANT and by living our values and commitments we will deliver on our purpose - To create a club like no other that delivers the best family entertainment, wins premierships and enriches the lives of people in Western Sydney, Canberra and broader communities.

Position Purpose

The GIANTS are seeking a highly motivated and experienced Head of Sales to join our Commercial team. This role is responsible for leading and managing the sales efforts to drive revenue generation through corporate partnerships, corporate hospitality, events, coterie memberships and GIANTS Foundation. The Head of Sales will work closely with key stakeholders across the club, collaborating on strategic initiatives and ensuring the GIANTS brand continues to grow and thrive in the Australian sports market.

Roles and Responsibilities 

• Sales Leadership: Setting clear goals, providing coaching and training, and ensuring the achievement of sales targets for corporate partnerships, corporate hospitality, events, coterie membership and GIANTS Foundation.
• Revenue Generation: Drive the development of strategic sales plans to increase revenue.
• Relationship Management: Build and maintain strong relationships with corporate clients, sponsors, coterie members, and key stakeholders, ensuring high levels of engagement and satisfaction.
• Partnerships: Identify and secure new sponsorship and partnership opportunities.
• Sales Strategy Development: Develop and execute sales strategies, including pricing models, product offerings, and promotional activities to drive growth.
• Collaboration with Marketing: Work closely with the marketing team to create compelling sales campaigns, and initiatives that align with the club's brand and objectives.
• Market Analysis: Analyse sales data and market trends to identify opportunities for growth and adjust sales strategies accordingly.

Skills and Knowledge

• Proven sales leadership role, preferably within the sports, entertainment, or hospitality industries.
• Proven track record of successfully driving sales growth and managing high-performing sales teams.
• Strong understanding of sports sponsorship and club strategies.
• Excellent interpersonal and relationship-building skills, with the ability to engage and influence key stakeholders.
• Demonstrated ability to negotiate and close high-value deals. 
• Understand the AFL Commercial Guidelines in intimate detail.
• Strong communication, presentation, and negotiation skills.
• Strategic thinker with the ability to analyse data and market trends to inform decision-making.
• Ability to work under pressure, manage multiple priorities, and meet deadlines.
• A passion for Australia Rules Football and the GWS GIANTS brand.
• Ability to display GIANTS values: Engage, Grow, Challenge and Respect.
• Leadership and team-building skills.
• Commercial acumen and results-orientated mindset.
• Excellent communication and relationship management abilities. 
• Highly motivated, proactive, and goal-driven.
• Creative and innovative thinking to develop unique sales opportunities.
• Strong problem-solving and decision-making capabilities.