Careers at the St Kilda Football Club represent a unique opportunity to work in a dynamic culture, where we recognise every individual impacts team success. It’s a place where we lift, support, and challenge each other to be greater. And in that pursuit of greatness, we embrace the grit our journey requires.

The Club is at a pivotal moment in its history. With our AFL and AFLW programs building the Club into a new era, there is a palpable sense of excitement and possibility. This is an extraordinary time to join the team, as we implement a newly developed 5-year transformational strategy that will shape our future. As part of this transformation, we are building a legacy - and the timing of this opportunity is unprecedented.

This is your opportunity to make an impact that extends beyond the present, contributing to a legacy that will resonate through the generations.

This is a critical role responsible for shaping our narrative, protecting and enhancing the Club’s reputation and driving best-in-class communication that influences how the Club is understood, represented and trusted.

 ABOUT THE ROLE 

Reporting to the Executive General Manager, Brand, Marketing and Communications, you will lead the Club’s corporate communications function, ensuring a clear, consistent and compelling voice across media, stakeholders and the broader AFL landscape - helping shape the Club’s position within the competition.

Central to this role is aligning key internal stakeholders and talent to a unified narrative and translating that into impactful external communication that builds trust, reputation and influence.

You will operate at both strategic and tactical levels - advising senior leaders, managing high-stakes issues, delivering proactive communications aligned to the Club’s direction, and acting as a trusted advisor in moments that matter most.

You will thrive in a fast-moving, and often unpredictable environment, bringing clarity, judgement and composure during high-pressure moments.

The role also leads the Corporate Communications Lead, driving performance, alignment and capability within the function.

KEY RESPONSIBILITIES

Narrative, Strategy & Influence

• Develop and deliver club communications strategies, including overarching narrative and 12-month earned media plan, that aligns stakeholders and amplifies the Saints story
• Identify and maximise opportunities to strategically position the Club within the AFL landscape

Media & Reputation

• Lead media engagement, build strong relationships and manage high-pressure situations
• Provide senior counsel on reputational risk and crisis communications

 Talent & Stakeholder Alignment

• Align Players, Coaches, Executives and Board Members to clear, consistent messaging that supports the Club’s strategic priorities and reputation
• Build trust and credibility with stakeholders operating in high-pressure environments

 One Club Integrated Delivery

• Plan and execute PR campaigns to amplify positive stories about the club, its people , key initiatives such as Marquee Games help to promote and position the club as industry leading
• Partner with Marketing, Content and AFL and AFLW departments to deliver cohesive, end-to-end campaigns
• Drive alignment, execution discipline and continuous improvement across communications
• Contribute to commercial outcomes for the Club, ensuring communications activity supports revenue, partnerships and brand growth

 ABOUT YOU

 You are a senior communications leader with experience in high-profile environments where scrutiny is constant and performance matters.

 You bring:

Strong media management capability, with experience operating in organisations subject to significant public and media attention

• Proven ability to build trust and credibility with senior stakeholders in high-pressure environments
• Demonstrated experience managing key talent and spokespeople, balancing individual needs with organisational priorities and values
• A track record of developing and delivering communications strategies that gain buy-in from key internal stakeholders and translate into effective execution
• Strong experience in writing and communicating with influence
• The ability to identify and maximise storytelling opportunities to elevate brand, reputation and key messages
• Experience crafting targeted messaging aligned to strategic objectives and tailored to diverse audiences
• A highly collaborative approach, working cross-functionally to plan, execute, review and continuously improve campaigns
• Strong judgement, adaptability and composure in complex, fast-moving environments

WHAT WE OFFER

•  Fantastic culture of grounded people, passionate about what they do
• Hybrid working, with 3 Connect Days at RSEA Park per week and the balance worked as needed by role
• On site Linton Street café 
• Free access to Aquatics Facilities at the Danny Frawley Centre for Health & Wellbeing
• Access to x4 General Admission tickets to every Saints home game @ Marvel 
• Free parking onsite
• Free state-of-the-art gym access
• Bring your Pet to Work Fridays!
• Paid Wellbeing days – time off to relax & recharge
• 12 weeks paid Parental Leave for primary carers
• Up to 40% discount on selected NEW BALANCE products
• Saints-only Linen House product pricing

OUR CLUB MANTRAS

Excellence in everything we do.

Team-based approach always.

 Building an enduring legacy.

If you connect with our Mantras, who the Saints are and where we are headed, this a brilliant opportunity for a talented senior media relations professional to join us.

 Please keep reading...

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit. 

TO APPLY

?Applications should include a current CV with a cover letter that addresses why you are interested in working with St Kilda Football Club, why you would be an attribute to our culture and how your skills/experience would be attributes to the position.

Applications will close at 5pm on Sunday 20th April 2026. Short-listing of candidates will commence prior to the closure of this role, so please do not delay submitting your application.

The St Kilda Football Club is an equal opportunity employer and encourages applications from individuals of diverse backgrounds to apply. This includes, but is not limited to, those from the Aboriginal and Torres Strait Islander, Culturally and Linguistically Diverse and LGBTQI+ communities.

We are committed to protecting the safety and wellbeing of children and young people and fostering a “child safe” culture. It is essential that anyone involved with the St Kilda Football Club understands their responsibility in relation to child safety and supports such an environment. All employees of St Kilda Football Club are required to have a valid Working With Children Check.