About Netball Victoria

At Netball Victoria, we’re more than a sporting organisation, we’re a community dedicated to empowering lives through netball. Guided by our values of empowerment, innovation, and leadership, we aim to inspire and grow the sport while making a lasting impact - from grassroots to elite level.

About the role

Reporting to the CEO and as part of the Executive Team, the General Manager - Digital & Marketing is provided with a unique opportunity to make a real impact on the future of netball in Victoria.

Leading a small, talented team, you will bring proven creativity in marketing, digital and communications landscapes.  Equally, you are commercial minded and capable of building strong partnerships at a variety of levels. This role combines big-picture strategy with hands-on delivery, so you will need to be agile, adaptable and focused.

With a diverse portfolio across Netball Victoria and the Melbourne Vixens, you will be responsible for, but not limited to, leadership and delivery across

• Digital growth & content – delivering strategies, platforms and storytelling that amplify our reach.
• Brand & marketing – shaping campaigns that grow awareness, participation and fan engagement.
• Events & operations – ensuring world-class experiences at Netball Victoria and Melbourne Vixens events.
• Commercial partnerships – driving revenue growth through sponsorship, innovation and activation.
• Media & communications – strengthening relationships with broadcast, media and key stakeholders.
• Leadership and Culture – inspiring and leading a high performing team where collaboration and teamwork rule the day

What you will bring:

• Significant experience (7 + years) in marketing and communications ideally within sport or entertainment.
• Proven leadership experience (3+ years) with the ability to motivate and guide others.
• Tertiary qualification and/or professional experience in Marketing, Communications, Sports/Business Management, or a related field
• Demonstrated expertise of marketing principles and across marketing disciplines, including digital, brand, communications and automation.
• A track record of driving growth, brand engagement and revenue outcomes.
• Hands-on capability in digital platforms, content and analytics.
• Strong commercial acumen, with proven experience in revenue growth and partner management
• Exposure to event operations, broadcast and game day requirements will be highly regarded
• A passion for sport and a clear understanding of sporting environments from grassroots to elite level.
• Valid Working with Children Check (or willingness to obtain).

What we offer:

• Flexibility: Hybrid working arrangements and recognition that our work doesn’t always fit a 9-to-5 schedule.
• Exclusive Perks: Free parking onsite, gym access, tickets to Melbourne Vixens home games, and partner discounts.
• Wellbeing Support: Employee Assistance Program (EAP), annual flu vaccines, and a welcoming, inclusive culture.