The Sunshine Coast Turf Club (SCTC) is a premier racing, events and entertainment venue located in the heart of the Sunshine Coast. With a proud history and an ambitious future, SCTC hosts approximately 60 race meetings annually and continues to grow its reputation as a dynamic destination for raceday excitement, corporate functions, premium dining, and major community events.
We are now seeking a visionary Head of Marketing & Customer Experience to lead our brand, marketing, membership, digital, and hospitality sales efforts - and help us create unforgettable experiences for our members and guests.
The Opportunity
Reporting directly to the CEO, you’ll be responsible for:
- Shaping and executing SCTC’s marketing and brand strategy across all channels.
- Enhancing the full customer journey from first interaction through to raceday experience and post-event engagement.
- Driving growth in raceday and non-raceday revenue through targeted campaigns and compelling event offerings.
- Leading digital transformation and CRM strategies, ensuring personalisation and performance-led marketing.
- Overseeing event sales and hospitality products, including premium packages and corporate experiences.
- Inspiring and developing a skilled team in marketing, digital, membership, and events coordination.
You’ll also play a vital role in strengthening partnerships, community connections, and the club’s reputation within the racing and entertainment industries.
Key Responsibilities
- Develop and lead the club’s annual marketing strategy aligned with commercial goals.
- Oversee brand positioning, creative content, advertising, PR, and digital presence.
- Manage SCTC’s digital ecosystem, including website, social, EDMs, and ticketing platforms.
- Grow membership acquisition, retention, and satisfaction through campaigns and service enhancements.
- Lead event sales strategy across both raceday and non-raceday hospitality experiences.
- Support sponsorship activations and stakeholder engagement.
- Elevate customer experience standards, collaborating with operations and hospitality teams.
- Build a positive, accountable, and innovative team culture.
About You
You’re an experienced marketing leader with strong commercial instincts and a passion for delivering memorable customer experiences. You love working in fast-paced, vibrant environments and have an appreciation for live events, sport or hospitality.
You bring:
- 5-7+ years in a senior marketing or customer experience role, ideally in sport, entertainment, tourism or hospitality.
- A proven record in brand building, digital marketing, and campaign performance.
- Strong leadership skills, with experience managing teams and collaborating across departments.
- A customer first mindset, with the ability to map, analyse and improve the customer journey.
- Experience in event planning and premium product development.
- High level stakeholder engagement, communication and reporting skills.
Why Join Us?
At SCTC you'll join a collaborative and supportive team that values honesty, enjoyment, excellence, and working together.This is your chance to lead a brand that’s going places, and help shape the future of one of Queensland’s most iconic clubs.
