Position Overview

The Consumer Business Sales Coordinator is the driving force behind Sydney FC’s consumer base growth. Reporting directly to the Consumer Business Manager, this is a high-energy, results-driven role focused on identifying new fans, building revenue, and converting casual buyers into lifelong Members. You will be the primary engine for outbound sales activity while simultaneously acting as a creative contributor to ideate Membership packages, commercial campaigns and cross-promotional merchandise incentives that drive club profitability.

Key Responsibilities

1. Proactive Outbound & Cross-Category Sales

• High-Volume Outreach: Lead and execute daily outbound call campaigns targeting past Members, ticket purchasers, merchandise buyers, and warm leads from the database.
• Lead Conversion: Manage the full sales cycle from initial contact to closing the sale, ensuring a seamless onboarding experience for new Members.
• Cross-Selling & Upselling: Leverage retail and merchandise data to pitch tailored Membership packages to high-spending retail customers.

2. Product Ideation & Package Design (Membership & Retail)

• Market Research: Analyse competitor offerings and A-League trends to propose new, innovative Membership categories.
• Bundle & Merch Integration: Collaborate with the merchandise team to design "Bundle" packages ensuring the price-value relationship appeals to consumers.
• Price Modelling: Assist in the financial modelling of packages to ensure they are both competitive for fans and profitable for the club.

3. Marketing, Retail & Campaign Strategy

• Content Ideation: Collaborate with the Marketing, Creative, and Retail teams to develop the hook for seasonal campaigns, defining messaging that resonates with different fan segments.
• Digital Sales Funnels: Provide input on EDM and SMS copy, ensuring every communication has a clear call to action that drives sales.

4. Performance Tracking & Reporting

• Sales Targets: Meet and exceed weekly and monthly revenue KPIs across Membership and promotional consumer products.
• Campaign Analysis: Report on the return on investment for specific sales initiatives to inform future marketing spend.

5. Ticketing & Inventory Management

• Ticketing Product Strategy: Translate Membership packages into technical ticket types within the system, ensuring seat categories match consumer expectations.
• Pre-Sale & Group Booking Coordination: Manage the end-to-end ticketing process for large group bookings (e.g., local clubs or schools).
• Inventory Maximisation: Monitor real-time seating availability to pivot sales strategies, focusing outbound efforts on specific bays or categories that have high vacancy rates.

6. Shared Customer Service & Match Day Operations

• Shared Service & Support: Provide critical support to the Customer Service Coordinator during peak renewal periods, assisting with inbound service queues, phone lines, and general fan enquiries.
• Match Day Lead Gen & Activation: Work all home game days and major club events as a compulsory requirement. Coordinate data-capture initiatives and on-site sales to build the pipeline for future seasons.
• Consumer Team Support: Undertake other duties within the wider Consumer Business Team as directed by management to support retail and operational peaks.

Core Values & Selection Criteria

• Determined Winners: A "hunter" mentality with the resilience to handle objections and the drive to close every sale.
• Creative Innovators: The ability to look at a spreadsheet of data and see a story, or a new product/merchandise opportunity.
• Sydney FC Class: A professional communicator who can represent the Sky Blue brand with prestige.
• Experience: 1-2 years in a sales-focused role (sports, gym memberships, retail sales or telemarketing preferred).
• Tech Savvy: Proficiency in CRM systems and an understanding of how digital marketing and e-commerce translate into consumer sales.

What We Offer

• The chance to directly influence the "look and feel" of Sydney FC consumer and Membership products.
• A competitive commission or incentive structure based on sales performance.
• A seat at the table during season-launch planning and high-level consumer business strategy sessions.