About the RLPA

The Rugby League Players Association (RLPA) serves as the official representative body for elite rugby league players engaged in the NRL and NRLW competitions, and elite men’s and women’s competitions of the NSWRL and QRL. Formed with a dedicated purpose, the RLPA strives to safeguard and advance the wellbeing of its members.

Our Mission

We are fiercely independent, dedicated to protecting and extending rugby league players’ interests, throughout and beyond their careers. We harness the collective strength of players to demand respect and ensure their voices are heard and valued.

Our Values

• United - We stand shoulder to shoulder, so we are stronger and achieve more.
• Respectful - We embody fairness, trustworthiness, and value understanding all perspectives to best represent the collective.
• Relentless - You can count on us to take on the hard stuff, and keep going until we get the best possible outcome.
• Leaders - We are committed and determined to build a legacy for past, present and future players.

The Role

The Digital Content Producer will be responsible for producing content for the RLPA's digital channels, Past Player and Transition program, and partners.

Duties

Content Production

• Lead the development and creation of digital content for:
  • RLPA-owned social media channels
  • RLPA Programs and Initiatives
  • Sponsors and partners
• Lead the production of digital content for the RLPA using:
  • Video, Photography, Design, and Audio

Social Media Management & Strategy

• Management of RLPA-owned social media channels
• Develop growth and partnership strategies for RLPA-owned social media channels.
• Develop social media strategies to inform and engage RLPA members on RLPA-owned channels.
• Digital content creation for RLPA-owned social media channels.

Website Management

• Management and development of RLPA website.
• Digital content creation for RLPA website.

Past Player and Transition Program

• Lead the development and creation of digital and social media content for the RLPA’s Past Player & Transition Program.
• Develop content strategies to engage past players.

Digital Marketing

• Manage critical communications to current and past members using CRM tools.

Remuneration

The successful candidate will be remunerated commensurate with their skills and experience. Candidates are invited to indicate their current salary and expectations when they lodge their application.

Term

This is a full-time position. The successful candidate will be employed under a contract that includes a three-month probationary period.

Key Role Outcomes & Challenges

• Developing content for sustainable and respected digital platforms
• Creating educational RLPA digital content that informs Members, industry, and fans of the RLPA.
• Creating promotional digital content to engage a diverse past player base to access the benefits of the RLPA’s Past Player & Transition Program.
• Developing new social media strategies to grow the RLPA’s digital footprint and/or leading strategic or operational tasks.
• Engaging with a broad membership and past player base spread across different geographical locations.
• Working with the RLPA's Player and Football Operations team to assist in managing and resolving issues and concerns and advocating for the Players’ interests.
• Establishing relationships with the NRL and Club media and marketing departments.
• Having a solid understanding of the Collective Bargaining Agreement and the rights and entitlements of current and past players.

The Person

The successful candidate will be a self-starter, positive, and enthusiastic and will need to demonstrate previous experience in digital content production using video and photography, as well as digital marketing using social media and newsletters. Significantly, you will demonstrate behaviours that align with the RLPA values – United, Respectful, Relentless, Leaders

You will have a proven track record of creating informative, entertaining content that is adaptable to current trends and changes in technology. This role also requires the ability always to maintain the highest levels of confidentiality and discretion.

You will be energetic and a volume producer of work. The ability to manage several tasks at once and prioritise demands is critical. The successful candidate will clearly understand the difference between urgent and important and be a team player with a proven ability to work within a small team environment.

Selection Criteria

In addition to experience relevant to the role responsibilities detailed in this Position Description, candidates will be assessed against a range of personal attributes and professional skills:

• 3+ years creating digital content across social media
• Strong experience using video equipment and software
• Ability to manage multiple content projects and deadlines
• Strong written communication skills
• Excellent understanding of social media platforms
• Exceptional management and organisational skills
• Proven ability to prioritise work commitments and deadlines
• Strong attention to detail and accuracy
• Demonstrated ability to work independently
• An understanding and ability to work with confidential and highly-sensitive information
• Excellent interpersonal, written and communications skills

Aboriginal and Torres Strait Islander Peoples are encouraged to apply.