The Digital Content Producer is responsible for leading the creation of high-impact, platform-native video content across the Sea Eagles’ digital channels, with a primary focus on TikTok, Instagram Reels and YouTube Shorts.
This role will own the Club’s short-form video storytelling strategy, capturing, producing and editing compelling vertical content that drives audience growth, deepens fan engagement and elevates the Sea Eagles brand.
In addition to social-first content, the role will deliver professional filming and editing across training, match days and club events, producing long-form content for website, broadcast and commercial use, while supporting broader media and PR initiatives.
Key Responsibilities
Social First Content Creation
- Develop and execute a short form video content strategy across TikTok, Instagram Reels and YouTube Shorts as well as other digital platforms
- Conceptualise, shoot and edit engaging vertical video content optimised for each platform
- Identify and act on social media trends, sounds, memes and formats in real time
- Capture training, behind the scenes, lifestyle and game day moments tailored to short form storytelling
- Create reactive and real time content during matches both home and away
- Work closely with players, coaches and internal teams to develop personality driven content
- Repurpose long form footage into engaging short form edits
- Monitor performance analytics to inform future content direction
Filming & Video Production
- Film training sessions, match day coverage, press conferences and club events
- Operate professional camera, audio and lighting equipment
- Produce high quality edits for social, website, partners and commercial use
- Maintain consistent visual storytelling aligned with Club brand guidelines
Creative Development & Content Planning
- Collaborate with Membership, Commercial and Media teams to deliver campaign aligned content
- Contribute ideas for content series, episodic formats and recurring social segments
- Create sponsored content that feels authentic and native to each platform
- Assist in content calendar planning and campaign execution
Digital Community & Growth
- Help grow and nurture the Club's digital community through engaging storytelling
- Create content that drives engagement, shareability and follower growth
- Stay across emerging platform updates, algorithm changes and industry best practice
Administration & Compliance
- Work cross functionally with internal stakeholders to plan and deliver content
- Support media and PR requirements when required
- Provide creative input and visual support for campaigns
- High degree of professional ethics and integrity
- Constent demonstration of Club values
Skills & Experience
Essential
- Minimum 2-3 years experience filming and editing digital content
- Demonstrated experience creating content specifically for TikTok, Instagram Reels and YouTube Shorts
- Strong understanding of vertical video formats and mobile first storytelling
- Flexible working hours and willingness to travel for home and away matches
- Ability to identify compelling moments and capture content instinctively
- Comfortable working independently on shoot and in fast paced environments
- Strong understanding of social media trends and youth culture
- Rugby League knowledge
Desirable
- Own equipment preferred but not essential
- Photography skills
- Advanced proficiency in Adobe Premier Pro. After Effects
Personal Attributes
- Creative, proactive and ideas driven
- Highly organised with strong time management skills
- Ability to manage multiple deadlines under pressure
- Strong relationship building skills and with players and staff
- High attention to detail and commitment to quality
- Adaptable, flexible and solutions focused
- Passionate about digital storytelling and sports content
- Consistently demonstrates and upholds Club values
This role offers the opportunity to be part of an iconic NRL Club, working at the heart of the action and helping shape how the Sea Eagles connect with fans on and off the field.
