• Execute campaigns across NBL1, 3x3Hustle, DreamCourts & Hoop City
• Drive fan engagement & brand awareness across digital and traditional channels
• Manage NBL Store & NBL Topps while supporting NBL Season campaigns

About Us:

The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.
Our Values

• Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
• Be Accountable: Own it! Ask for help. The scoreboard matters.
• Integrity is Key: Act ethically, act honestly, keep our word.
• Show Respect: Show care, listen and seek to understand, value opinions.
• We are Fans Too: Have fun, always consider the fan, share the love of the game.
• One Team: Communicate, trust each other, celebrate the wins, build relationships.

About This Opportunity   

We're searching for a dynamic and detail-oriented Marketing Executive to drive marketing excellence across the NBL's growing portfolio of brands.
Reporting to the Senior Marketing and Brand Manager, this role is responsible for planning, executing, and evaluating marketing campaigns across NBL1, 3x3Hustle, DreamCourts, Hoop City, NBL Store, and NBL Topps. You'll drive fan engagement, lead generation, and brand awareness while supporting broader NBL Season initiatives.

What You'll Do

Marketing Campaign Management & Execution

• Manage multi-channel marketing campaigns across NBL brands including NBL1, 3x3Hustle, DreamCourts and Hoop City
• Coordinate retail campaigns for NBL Store and NBL Topps, ensuring alignment with League branding
• Execute partner deliverables and track performance for compliance
• Develop marketing materials ensuring brand consistency and stakeholder sign-off
• Support NBL Season campaigns and tentpole moments where required
• Brief design and content teams on creative requirements

Internal & External Stakeholder Engagement

• Collaborate with NBL departments (Digital, Commercial, Media & Comms) and external partners
• Work with NBL1 and NBL Brand stakeholders including teams and associations
• Maintain communications and documentation for partner campaigns
• Participate in stakeholder meetings with campaign updates
• Brief digital and creative teams on website and platform requirements

Measurement & Reporting

• Monitor campaign metrics including fan engagement, lead generation, and consumption behaviour
• Use analytics to optimise strategies and report ROI to stakeholders
• Establish tracking and performance monitoring systems
• Benchmark against competitors and identify new opportunities
• Prepare post-campaign performance summaries

What We're Looking For   

Essential

• 2–4 years of experience in marketing, ideally within sports, entertainment, or digital brand environments
• Strong understanding of campaign execution across digital, social media, and traditional marketing platforms
• Ability to manage multiple projects with competing priorities and deadlines
• Experience coordinating marketing assets and media plans with internal and external stakeholders
• Strong verbal and written communication skills with the ability to produce clear briefs and campaign summaries
• A proactive, adaptable, and creative mindset with a passion for sports and brand storytelling
• Strong working knowledge of Microsoft Office, marketing software, CRM/email marketing platforms, and social media scheduling tools

Bonus Points For

• Event support or onsite campaign experience
• Experience with analytics platforms and campaign performance reporting
• Knowledge of the Australian basketball landscape and NBL ecosystem
• A passion for basketball and growing Australia's sports landscape

Why Join the NBL?

• Shape Strategy: Define and own the commercial growth strategy for a league on an upward trajectory.
• High Impact: Drive revenue performance and unlock the commercial potential of premium league assets.
• Senior Leadership: Operate at executive level, influencing league direction and commercial priorities.
• Collaboration: Work with passionate teams across marketing, digital, content, broadcast, and events.
• Culture: Join a values-led organisation built on ambition, integrity, and teamwork.
• Growth: Be part of the NBL's continued expansion as one of Australia's most exciting sports properties.

Ready to Make an Impact?   

If you're a passionate marketing professional ready to drive fan engagement and execute exceptional campaigns across multiple NBL brands, we'd love to hear from you.

Apply now and help grow the NBL's brand presence.
  
The National Basketball League proudly celebrates diversity and inclusion. We welcome all qualified applicants, including First Nations peoples.