About Us:

A-Leagues is a team of people who are passionate about our vision to be the league of choice for modern Australians & New Zealanders, uniting communities through a shared love of football. 

Our team champions our leagues by empowering clubs to deliver football excellence and build lifelong connections with fans, to unlock our potential for growth within the global game.

The Opportunity:

The Consumer Growth Executive plays a key role in driving fan acquisition, engagement and retention across the A-Leagues and our Clubs. Working closely with the Head of Marketing, Digital & Data and a wide range of league and club stakeholders, this role supports the planning and delivery of consumer growth initiatives that convert interest into tangible outcomes including attendance, viewership, membership and participation.

With a strong focus on stakeholder engagement and execution, the Consumer Growth Executive helps deliver club-led and league-wide growth initiatives. This role is ideal for someone with a strong understanding of the sports fan journey, hands-on experience delivering ticketing and membership campaigns, and a collaborative mindset to support clubs in achieving their consumer growth objectives.

The Responsibilities:

• Support the delivery of the league’s consumer growth strategy, contributing to audience acquisition, engagement and retention outcomes across the A-Leagues and Clubs
• Support the planning and delivery of APL Finals Series ticketing initiatives, including campaign execution, optimisation and performance reporting to drive attendance and revenue outcomes
• Develop and execute APL regular season and Finals ticketing policies and documentation
• Work closely with clubs and APL digital, data and content agencies to support local fan growth initiatives, sharing best practice, insights and campaign learnings
• Support consumer-focused campaigns across owned and paid channels including CRM, email, digital and social platforms
• Support the development and execution of lifecycle marketing initiatives across awareness, consideration, conversion and loyalty stages
• Assist in the use of fan data, research and insights to identify growth opportunities and inform campaign planning
• Lead monthly sessions with Club consumer teams to align priorities and accelerate growth
• Track and report on campaign performance, attendance and engagement metrics, providing insights and recommendations for optimisation
• Collaborate with internal teams across marketing, digital, communications, commercial, broadcast and events to ensure integrated delivery
• Stay across industry trends, fan engagement innovations and emerging best practice in consumer growth and sports marketing
• Review, update and monitor club adherence to league consumer and marketing regulations and policies
• Plan and manage regular functional meetings with clubs, collectively and individually
• Plan and support the delivery of match-day and non-match-day fan engagement and community initiatives that drive generational support of clubs

Our Values:

• EVERY FAN IN MIND - We respect the privilege and responsibility that comes with our mission to unite, entertain and grow our game. 
• PLAY OUR OWN WAY - In order to get and stay ahead of the game, we create and innovate. 
• WIN TOGETHER - The only way to win is to win together; who makes the assist is as important as who scores the goal.
• GET OFF THE BENCH - We don’t sit on the bench - we expect everybody to get up and involved.
• PLAY FAIR - Sport is all about competitiveness and fierce rivalry, but we always play fair!

We believe in creating an inclusive environment, and we encourage anyone interested in this role to reach out and start a conversation, regardless of gender or the number of skills that match your profile. Join us on our journey to revolutionise the digital sports experience and let's make a difference together!

About You:

• Tertiary qualification in marketing or a relevant discipline
• Minimum 2 years’ experience in a relevant role (experience within sport preferred)
• Self-reliant and self-starting, with the ability to manage multiple projects simultaneously
• Strong writing, presentation and attention-to-detail skills
• Strong planning, organisational and time-management skills
• Proven ability to build relationships and collaborate effectively
• Self-reliant, solutions-focused and driven by results and data
• Clear, confident communicator with strong presentation skills
• Proven ability to build trusted relationships and manage diverse stakeholders
• Effective negotiator with sound commercial judgement
• Strong understanding of the sports business landscape
• Innovative and creative thinker with excellent problem-solving ability
• Influential leader able to engage and align peers, agencies and cross-functional teams
• Energetic, adaptable, collaborative and proactive in approach
• Passion for, and knowledge of, football is desirable

Why work for us?

You’ll get to work as part of an elite team of passionate and like-minded individuals. On top of that, there’s:

• Hybrid working arrangements.
• Generous leave entitlements including company paid parental leave.
• Monthly mobile phone allowance.
• Employee Recognition Program.
• Plus benefits, discounts and tickets.

Above all, we love football and, if you do too, you’ll love working with us. So if you’re excited about this opportunity, please apply!