The Marketing & Brand Manager is responsible for leading the marketing, branding, and communication strategy for the Diamond Valley Basketball Association (DVBA). This role provides strategic oversight of all marketing and design activity to strengthen the Association’s brand, grow its reach, and ensure alignment with the DVBA Strategic Plan. The position combines marketing leadership, creative direction, and digital communication expertise to elevate the Association’s profile, drive engagement, and ensure a consistent, professional standard across all channels as well as drive sales and work with the General Manager in growing partnerships.
Essential Criteria
Tertiary qualifications in Marketing, Communications, or Business (Marketing Major) and a recognised qualification or equivalent professional experience in Graphic Design, Visual Communication, or Creative Media.
Minimum five (5) years’ experience in a marketing, brand, or communications role at a managerial level, preferably within a sport, community, or not-for-profit organisation.
Demonstrated experience in partnership sales.
Demonstrated ability to lead strategic marketing and brand initiatives from concept to execution.
Proven experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional graphic design and content production.
Demonstrated experience managing digital communication channels — website content management (WordPress or equivalent), social media strategy, and EDM platforms (Mailchimp or similar).
Advanced copywriting and editing skills for both internal and external communication.
Proven experience interpreting analytics and engagement metrics to inform strategic decisions.
Demonstrated ability to manage multiple projects, deadlines, and stakeholders in a dynamic environment.
Desirable Criteria
Experience in sport, recreation, or community-based organisations.
Experience in website management especially WordPress.
Familiarity with Mailchimp, Canva, Meta Business Suite, and digital analytics platforms.
Understanding of sponsorship and partnership marketing.
Duties
Develop and implement a comprehensive, multi-year marketing and communications strategy aligned with the Strategic Plan 2026.
Manage and evolve the DVBA brand identity across all visual and written materials.
Work with the General Manager in growing sales through sponsors and partnerships.
Lead the design and production of creative assets, including digital media, event branding, campaigns, and merchandise.
Oversee all social media, website, and email communications, ensuring accuracy, consistency, and strategic alignment.
Support all departments with marketing and brand initiatives, ensuring each program area is effectively promoted.
Collaborate with the General Manager and senior leadership team to plan and deliver campaigns that grow participation, sponsorship, and engagement.
Manage sponsor branding obligations and ensure commercial partners are effectively represented across DVBA assets.
Plan and produce written and visual content for digital and print communications, including newsletters, reports, and community features.
Monitor and analyse digital engagement data and campaign performance to measure effectiveness and inform decision-making.
Oversee and maintain the Association’s digital asset library, templates, and brand standards guidelines.
