Table Tennis Australia (TTA) is the national governing body for the sport of table tennis in Australia. A not-for-profit, member-based organisation, TTA oversees the sport in all states and territories. Table tennis is an Olympic, Paralympic, and Commonwealth Games sport, and TTA proudly represents Australia through its affiliation with the International Table Tennis Federation (ITTF) and ITTF-Oceania.

Our purpose is to enable more Australians to engage with table tennis in more ways, more places, more often. With more than 3.2 million fans nationwide and millions more who have picked up a paddle at some stage in their lives, table tennis holds a unique place in Australia’s sporting landscape and cultural identity. At TTA, we harness this momentum to elevate a sport that truly belongs to everyone.

TTA is responsible for:

• Implementing a best practice governance model to suit the sport
• Increasing the membership of Table Tennis
• Producing internationally competitive athletes
• Producing international level coaches and technical officials
• Maintaining strategic partnerships and alliances
• Increasing the profile of Table Tennis

Working Conditions

• Hybrid work environment (office and home)
• Staff are employed under the terms outlined in their contracts
• Due to the nature of this role in sport, after hours and weekend availability is essential

Position Overview

Reporting to the General Manager – Customer and Commercial, the Participation and Game Development Manager leads the design and growth of participation pathways across table tennis in Australia. The role focuses on enabling more people to engage with the sport in more ways, more places, and more often, through inclusive, participant-centred experiences. Working across national, state, and club networks, the role evolves game formats, participation products, and delivery models that reduce barriers, increase frequency of play, and improve retention. Using participation insights, data, and digital platforms, the role informs evidence-based decision making and strengthens local delivery capability while ensuring nationally aligned participation outcomes. 

Key Responsibilities

Leadership & Collaboration

• Lead collaboration across national, state, and club partners to deliver a customer-centric membership approach
• Provide guidance, data, tools, and resources that support local and regional membership initiatives
• Foster a culture of data-informed decision making and shared accountability for acquisition and retention.
• Performance manage and develop staff with direct reporting lines in line with TTA culture expectations
• Shift the level of support to State and Territory Associations to deliver meaningful impact within a resource constrained sporting system nationally

Strategy & Planning

• Develop and execute annual membership growth and retention plans aligned with strategic objectives
• Identify target markets and customer segments with the highest potential for conversion and retention
• Regularly review and refine value propositions to ensure ongoing relevance and impact.

Participation Experience and Engagement

• Map the end-to-end participant journey from acquisition to renewal and develop strategies for each customer segment
• Deliver and measure initiatives that improve satisfaction, perceived value, and participation frequency
• Capture and act on member feedback to drive continuous improvement.
• Build a suite of benefits which provide tangible value to customers

CRM & Digital Optimisation

• Solid understanding of technology and system architecture to drive participant experience and value
• Use CRM and membership platforms to streamline membership processes and communications
• Use digital tools to personalise the membership experience
• Develop automated engagement journeys tailored to different member types
• Ensure accurate, actionable membership data is available to stakeholders

Data & Insights

• Monitor and analyse membership trends, demographics, and behaviours
• Produce regular dashboard reports and detailed insights that inform strategy and performance tracking
• Identify opportunities to enhance acquisition, engagement, and retention through data

Campaigns & Initiatives

• Co-create and deliver national and local campaigns to attract members
• Develop lapse and retention campaigns targeted to customer segments
• Work with marketing and communications teams to promote membership value and success stories
• Identify and pilot innovative initiatives that strengthen participation pathways

Project Management

• Support executive decision making with data driven portfolio insights
• Maintain visibility of project interdependencies and business impacts, resolving cross project conflicts as they arise
• Define project lifecycle stages, approval gates and reporting standards
• Provide portfolio level dashboards and executive reports

Funding Partners

• Co-responsibility of the ASC Participation relationship including funding frameworks and reporting processes and requirements
• Oversight of grant funding reports and grant acquittal
• Oversee all initiatives linked to ASC Participation funding ie programs, services, and products
• Identification of new funding sources for the development and implementation of participation focused programs, services and products to meet community needs
• Management of the budget for the Customer Experience and Growth pillar

Education, Qualifications and Experience

• Bachelor's degree in Marketing, Business, Sport Management, or related discipline
• 5+ years’ experience in hands-on participation growth, retention or member experience roles
• 3+ years’ recent experience using HubSpot or similar software platforms
• Proven track record in growing membership bases through targeted campaigns, partnerships and community activations
• Experience delivering member servicing initiatives that enhance satisfaction and loyalty
• Experience working in sport, community, or membership-based organisations (preferred)
• Strong understanding and practical experience of CRM systems, data analytics, and digital engagement tools, and how they collectively work together from an architecture perspective to provide insights and improve customer experience
• Strong project management skills including hands on experience at a highly proficient level with dedicated project management platforms
• Proven ability to collaborate effectively across multiple stakeholders and levels
• Previous people management experience
• Ability to develop budgets, understanding of budget monitoring principles and reforecasting processes

Key Skills and Attributes

• Results-oriented and proactive growth mindset
• Strong analytical skills with the ability to turn data into actionable insights
• Excellent communication and relationship-building skills
• Strategic thinker with strong executional capability
• Proficient in CRM, marketing automation, and digital engagement platforms
• Creative problem solver with a focus on continuous improvement
• Collaborative, adaptable, and able to manage competing priorities
• Passionate about growing participation and community connection through sport

Key Relationships

Internal

• TTA General Manager - Customer and Commercial
• TTA CEO
• TTA Marketing Manager
• TTA Events Manager
• Direct reports
• All other TTA staff/contractors
• State and Territory Association key stakeholders
• Clubs/associations across all States/Territories

External

• Australian Sports Commission
• Commonwealth Games Australia
• Australian Olympic Committee
• Australian Sports Commission
• Paralympics Australia
• International Table Tennis Federation
• ITTF Oceania