The TTA Environment

Table Tennis Australia (TTA) is the national governing body for the sport of table tennis in Australia. A not-for-profit, member-based organisation, TTA oversees the sport in all states and territories. Table tennis is an Olympic, Paralympic, and Commonwealth Games sport, and TTA proudly represents Australia through its affiliation with the International Table Tennis Federation (ITTF) and ITTF-Oceania.

Our purpose is to enable more Australians to engage with table tennis in more ways, more places, more often. With more than 3.2 million fans nationwide and millions more who have picked up a paddle at some stage in their lives, table tennis holds a unique place in Australia’s sporting landscape and cultural identity. At TTA, we harness this momentum to elevate a sport that truly belongs to everyone.

• Hybrid work environment (office and home)
• Due to the nature of this role in sport, after hours and weekend availability is essential

Position Overview

Reporting to the General Manager - Customer and Commercial, the Marketing Manager will lead the evolution of the communications function into a full-service marketing capability that builds brand awareness, deepens engagement, and drives participation across all levels of the sport. Responsible for strategy, execution, and optimisation, the role will leverage data, technology, and storytelling to deliver personalised member, customer and fan experiences that strengthen the connection between the sport and its community.

Key Responsibilities

Marketing Strategy

• Develop and execute integrated marketing strategies that drive awareness, participation, and engagement across the sport
• Align marketing initiatives with organisational goals, customer insights, and the broader system strategy
• Translate strategic priorities into clear, actionable marketing plans with measurable outcomes

Brand & Creative Development

• Strengthen and protect the brand identity through consistent storytelling, tone, and visual standards
• Oversee all creative development across campaigns - both outsourced and inhouse - including the design of assets when required, ensuring alignment with brand values and audience expectations
• Collaborate with internal and external partners to deliver impactful creative that elevates the sport’s profile
• Design a suite of templates and resources for national and state adoption

Campaigns & Content

• Plan and deliver national, state and local marketing campaigns across digital, social, and traditional channels
• Create engaging, culturally relevant content that celebrates players, fans, and community stories across diverse cultures nationally and internationally
• Coordinate campaign execution, measurement, and optimisation to maximise reach and impact

CRM & Digital

• Manage and optimise technology systems to deliver personalised and automated member and fan journeys
• Integrate digital tools and channels to improve communication, conversion, and engagement
• Ensure data integrity and consistent user experience across all touch points
• Oversee the performance, structure, content, and ongoing enhancements of the TTA website to ensure it is customer-centric, accessible, and aligned with organisational priorities
• Oversee all marketing assets and activity across digital channels, including social media, email and content platforms

Fan Engagement

• Develop initiatives that grow and connect the fan base through storytelling, content, and experiences
• Leverage digital and event platforms to deepen fan loyalty and participation
• Create pathways for fans to transition into active members and lifelong supporters of the sport
• Collaborate with Olympic and Paralympic teams to tell the story of our high performance programs

Customer Marketing

• Deliver tailored communications and campaigns that meet the needs of different customer segments (i.e. Fans, Social Players, Competitive Players)
• Collaborate with membership, events and commercial teams to strengthen value propositions and customer journeys
• Use data-driven insights to improve acquisition, engagement, and retention outcomes

Data & Insights

• Track and analyse campaign, engagement, and conversion data to inform strategy and improve performance
• Develop dashboards and reports that translate data into actionable insights
• Use analytics to identify audience opportunities, optimise spend, and measure ROI

Stakeholder Engagement & Collaboration

• Work closely with state and territory associations to align and develop marketing efforts and share best practice
• Support local campaigns with suitable assets, templates, and data insights
• Build strong relationships across the system to ensure coordinated, high-impact marketing delivery
• Leverage communication channels of partners and stakeholders such as the ASC, AOC, PA and CGA

Education, Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, or related discipline
• Minimum 5-7 years’ experience in marketing or digital engagement roles
• Proven experience leading national or multi-channel marketing campaigns
• Experience managing AMS and CRM systems (e.g., RevSport, HubSpot) and marketing automation platforms
• Hands on experience using Canva for creative development and brand management
• Demonstrated success in data-driven marketing and audience segmentation
• Experience working in sport, membership-based, or not-for-profit organisations (desirable)

Key Skills and Attributes

• Strategic thinker with a strong grasp of modern marketing principles
• Excellent communicator and storyteller with a passion for community and sport
• Data-driven mindset with experience interpreting analytics for decision-making
• Proficient in digital marketing, CRM, and automation tools
• Strong project management and organisational skills
• Collaborative and influential leadership style with ability to align diverse stakeholders
• Creative problem solver with attention to detail and results orientation
• Resilient, adaptable, and able to thrive in a dynamic, fast-paced environment