Do you live and breathe sport and storytelling? We’re looking for a Senior Content Producer to help Rugby Australia connect with fans, showcase our athletes, and tell the stories that define our teams. You’ll produce content from concept through to final cut to engage audiences across our digital and social platforms.
Over the next seven years, Australian rugby will have an unprecedented opportunity to grow the game, fuelled by a series of international rugby events including the 2027 Men’s Rugby World Cup in Australia, 2028 Olympics, 2029 Women’s Rugby World Cup in Australia, and 2032 Olympics in Australia.
The future of Rugby Australia is bright, and this is your opportunity to join the team.
What you will do:
Develop and produce fresh, innovative and on-trend social media and digital content to engage Rugby Australia’s audiences, with a key focus on vertical video formats as well as short-form documentary and branded storytelling.
Capture high-quality video and photography on location, including training sessions, match days, camps, and on tour.
Deliver content at speed during live events, including rapid-turnaround edits and timely publishing during key moments.
Play an active role in content planning by generating creative ideas and identifying storytelling opportunities around Rugby Australia’s athletes, teams, and competitions.
Use data, insights, and reporting to guide creative decisions and ensure content supports broader business objectives.
Build strong and productive relationships with key stakeholders, including high-performance staff and athletes.
Collaborate with internal content, communications, partnerships and marketing teams, and commercial partners to deliver content that drives fan engagement and brand visibility.
Manage content workflows, calendars, and asset libraries to ensure efficient planning and delivery.
Source and integrate archival footage from Rugby Australia’s Digital Asset Management (DAM) system, and other similar platforms.
Ensure all produced content aligns with Rugby Australia’s brand guidelines and compliance requirements for commercial partners and broadcast restrictions.
What we’re looking for:
5+ years of professional experience producing content within a media or sporting environment, with a demonstratable portfolio. Rugby knowledge is an advantage.
Advanced technical skills in end-to-end content production, including camera operation (Sony FX6, A7 or similar), lighting, audio, and post-production (editing, grading, motion graphics).
Proven ability to craft engaging narratives that drive reach and engagement across digital platforms.
Ability to operate independently and effectively in fast-paced, high-pressure environments, particularly during live events.
Strong organisational, communication, and project management skills.
A collaborative mindset and ability to work confidently within high-performance team environments.
Willingness to travel frequently and work flexible hours, including nights, weekends and extended tours
