• Lead marketing strategy for major NBL Group events from concept to completion
• Drive ticket sales and fan engagement through integrated marketing campaigns
• Full time office based role located on Queens Road, Melbourne

About Us

The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.

Our Values

• Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
• Be Accountable: Own it! Ask for help. The scoreboard matters.
• Integrity is Key: Act ethically, act honestly, keep our word.
• Show Respect: Show care, listen and seek to understand, value opinions.
• We are Fans Too: Have fun, always consider the fan, share the love of the game.
• One Team: Communicate, trust each other, celebrate the wins, build relationships.

The Opportunity

Join our Major Events Team and help deliver world-class events that engage passionate fans and amplify our brand. Be part of creating unforgettable experiences that bring the sports community together!

What You'll Do

• Own end-to-end marketing strategy for major NBL Group events from concept to completion
• Drive go-to-market strategy and execution for ticketing, promotions, and sales conversions
• Lead integrated marketing campaigns across paid, owned, and earned channels
• Collaborate with cross-functional teams (marketing, content, production, commercial, partnerships)
• Monitor ticket sales performance and proactively pivot strategy to meet revenue targets
• Manage event marketing budgets to maximise ROI
• Oversee audience segmentation, CRM strategy, and customer journey optimisation
• Brief media partners and agencies to ensure cohesive messaging and strong ROI
• Analyse post-event performance and produce actionable insights for future events

What We're Looking For

Essential Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum 5 years experience in event marketing, campaign management, or brand strategy
• Proven track record marketing large-scale sports or entertainment events
• Experience in go-to-market strategy development and implementation
• CRM/EDM program management and fan database marketing experience
• Strong analytical skills with ability to interpret marketing performance data

Ideal Candidate:

• Background in sports, entertainment, or live events (highly desirable)
• Experience in the Australian sports industry or similar markets
• Creative thinker who can develop innovative campaigns using data-driven insights
• Excellent communication, negotiation, and stakeholder management skills
• Ability to adapt quickly in fast-paced, ever-changing environments
• Strong project management and organisational skills
• Expertise in digital marketing, social media strategy, and traditional advertising

What's In It For You?

• Work with one of Australia's most exciting sports and entertainment organisations
• Lead impactful event marketing initiatives that engage passionate fans
• Be part of delivering exciting events for NBL Group
• Collaborative and high-energy work environment
• Opportunity for professional growth in the rapidly expanding sports industry
• Chance to work on large-scale campaigns and partnerships
• Join a team that values creativity, innovation, and fan experience

Ready to amplify the impact of major sporting events?

APPLY NOW - we'd love to hear from you!

If you're a dynamic marketing professional passionate about events and brand amplification, join NBL Group's exciting journey!

The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.