As part of the 2023 Collective Bargaining Agreement (CBA) between the NRL & the RLPA, it was agreed that a new stand-alone entity, League Ahead, would be established to oversee and deliver wellbeing and education support for all contracted NRL and NRLW players.

League Ahead exists to promote and support the physical, cultural, intellectual, and mental wellbeing of contracted elite rugby league players. This is achieved through leadership, expertise, and the coordinated delivery of programs and services via dedicated Wellbeing and Education Managers embedded at each NRL club.

Key Area 1:

Creating content (innovative, engaging content that sets League Ahead apart in a rugby league content ecosystem that is very competitive)

• Maintain League Ahead’s content calendar and delivery of the digital storytelling strategy.
• Lead the development and creation of digital content for:

• League Ahead owned channels
• League Ahead Programs and Initiatives
• Sponsors and partners

• Lead the production of digital content League Ahead using;

• Video
• Photography
• Design

• Audiocapture at key moments (e.g. camps, events, club visits).

Key Area 2: Managing content (a strong understanding of social media channels and how they fit into the ecosystem)

• Manage League Ahead-owned social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Lead the development and maintenance of the League Ahead website
• Develop growth and partnership strategies for League Ahead -owned social media channels.
• Utilise social media channels to inform and engage players and key stakeholders
• Produce content toolkits for WEMs and partners to support their storytelling of Wellbeing and Education initiatives.

Key focus 3: - Growing the digital presence (by creating innovative and engaging content in tandem with regular reporting that proves the methods)

• Track content performance and insights.
• Support evaluation of reach, engagement and impact.