Consumer Engagement Coordinator

The purpose of this position is to assist in growing the number of NSW Swifts members, ticket sales to game days and fan base through engaging with the netball and broader community. The role will be responsible for supporting membership retention and acquisition strategies, game day ticket sales and community engagement strategies for the NSW Swifts. In addition to this, the position is responsible for supporting in match day fan engagement activities and assisting on executing member & fan events where possible.

KEY RESPONSIBILITIES

Fan Engagement

• Design and lead innovative, inclusive fan engagement strategies under the NSW Swifts Fan Development Program to deepen supporter relationships and drive commercial growth.
• Collaborate closely with Associations to create and enhance junior community events for the NSW Swifts.
• Identify strategic opportunities with Netball NSW’s Community division to expand membership and ticketing engagement at both local and statewide levels.
• Design a structured visitation plan to ensure NSW Swifts maintains a regular and meaningful presence in metropolitan, regional, and remote communities.
• Oversee the implementation of an integrated fan activations plan across Netball NSW Associations, ensuring alignment with strategic objectives and brand values.
• Continuously improve systems and workflows to increase efficiency and strengthen the capabilities of the broader fan engagement team
• Contribute innovative ideas for enhancing supporter engagement, particularly in key target markets.
• Manage procurement and delivery of NSW Swifts-branded promotional materials and giveaways to support campaign effectiveness and brand exposure.
• Lead community-based activations, representing the NSW Swifts across regional and metropolitan Associations to drive visibility and engagement.
• Partner with local councils and events to expand the NSW Swifts' presence across various regions.
• Leverage data insights to build and segment the NSW Swifts fan database, driving acquisition and engagement strategies.
• Monitor feedback from community stakeholders to evolve programs and maintain strong grassroots alignment.
• Work collaboratively with the Marketing and Communications teams to ensure messaging consistency and campaign amplification across digital and physical channels.

Membership and Ticketing

• Expand the Club Membership program through association visits and enhanced membership benefits.
• Serve as the primary contact for Club (Association) Members.
• Develop a year-round group sales strategy in partnership with Associations, schools, and community groups.
• Track group sales performance and regularly report on outcomes, identifying trends and opportunities to improve conversion rates.
• Support member engagement initiatives, events, and home match day activities.
• Assist in developing and executing the annual Strategic Membership Marketing Plan to attract new members and ticket buyers through data collection.

Match Day

• Work with the Consumer Business Manager to assist in the planning and delivery of NSW Swifts match day experiences, ensuring excellence across all fan-facing elements.
• Oversee match day activations, including fan zones, membership engagement, commercial integration, and vendor coordination.
• Ensure smooth execution of logistics, maintaining a high-quality, engaging, and consistent experience for all attendees.

Player Appearances

• Work with Consumer Business Manager to plan and coordinate logistics for player appearances at events, including travel, scheduling, on-site support, and post-event follow-up.
• Act as the main point of contact between the organization, players, commercial partners and community regarding appearance requests and execution.
• Proactively identify and evaluate new opportunities for player appearances that elevate the brand and support key business priorities.

Essential Qualifications and Experience 

• Relevant tertiary qualifications or equivalent work experience
• Experience in the planning, development and implementation of sport and recreation programs
• Demonstrated ability to lead and inspire others
• Well-developed stakeholder engagement and influencing skills
• Strong understanding of the operational and administrative challenges facing Associations including matters involving volunteers
• Demonstrated ability to deliver on outcomes
• Strong written and verbal communication skills
• Strong presentation skills
• High computer literacy skills
• Flexible working availability
• Working with Children Check
• Current First Aid Certificate
• Current driver’s license

Knowledge and Skills

• Excellent written and verbal communications skills, plus a strong working knowledge of Microsoft office suite is required.
• Understanding of the sports industries fan culture and journey
• Experience and understanding of the sports/not-for-profit industry
• Generating innovative content ideas and campaigns to excite and involve fans.
• Passion for sports and deep knowledge of the fan base.
• Ticketing experience using Ticketmaster or Ticketek (desirable)
• CRM systems (e.g., Ticketmaster Archtics)

Personal Attributes

• Friendly person who can work with all departments, in a strong team environment, as well as work autonomously to complete tasks.
• Interpersonal / relationship skills
• Problem solving
• Customer focus
• Professional and proactive attitude.
• Passionate and prepared to go above and beyond.
• Commitment to the NSW Swifts & Netball NSW Values.
• Acknowledge that flexible work hours may be required on various occasions.
• Ability to work in high-pressure environments

About NSW Swifts

NSW SWIFTS OVERVIEW

One of the biggest names in club netball the world over, the NSW Swifts have a proud history in the Australian sporting landscape and have been at the pinnacle of the game for over 26 years.

Owned and operated by Netball NSW, some of the greatest players in netball history have worn the yellow and red uniforms of the Swifts. Those greats include Liz Ellis, Cath Cox, Laura Langman, Sharni Layton, Kim Green and Susan Pettitt.

A foundation club of Australia’s first national netball league, the Commonwealth Bank Trophy, the Sydney Swifts went on to claim four titles (2001, 2004, 2006, 2007) before the advent of the trans-Tasman ANZ Championship in 2008. The club then changed their yellow dresses for the red, white and blue of New South Wales, becoming the NSW Swifts.

The rebranded club went on to make all the state proud when they claimed the inaugural ANZ Championship title, and a three-peat in the process, with a famous Grand Final win over the Waikato-Bay of Plenty Magic in Sydney.

Line-ups and coaches changed over the course of nine trans-Tasman seasons, but the Swifts continued to keep their standards of excellence to the optimum, reaching back-to-back Grand Finals in the final two years of the competition (2015 and 2016), and capturing the imagination of sports fans all over NSW and Australia.

In 2019, under the tutelage of former Premiership-winning player Briony Akle, the Swifts won their sixth title; a first in the era of Suncorp Super Netball which replaced the trans-Tasman competition in 2017.

In 2021 Akle led the Swifts to their seventh Premiership - and second title in three years - when they overcame local rivals in the first-ever all-NSW Grand Final.