- National High-Profile Charity
- Increase brand awareness, reach and engagement
- Support the Foundation’s communication, fundraising and partnership initiatives
- Sydney Olympic Park or Brisbane based
The Family of League Foundation is a membership-based Not for Profit organisation that provides emotional, physical and financial support to the men, women and children of the rugby league community. The Foundation assists grass roots volunteers, past players, administrators and referees across all affiliated levels of the game. It has deductible gift recipient status. The Family of League has grown into a network of over 5,000 members and over 300 volunteers from 30 dedicated volunteer committees, supported by the small team of nine dedicated staff in the Family of League Sydney Headquarters and Brisbane office.
The National Marketing Manager supports the Foundation’s media and marketing objectives and reports directly to the CEO. The role is critical in positioning Family of League within the rugby league community it supports as ‘the’ charity of rugby league.
The role is responsible for developing and implementing media and communication strategies; managing media relationships; planning activities to promote the Foundation’s overall reputation and awareness within the rugby league community; growing and servicing membership and supporting the Foundation’s fundraising and partnership initiatives.
Priorities for this role include digital growth, launch of a new website, and raising the profile and awareness through various channels. This role will also sit on the Membership, Partnership, Marketing and Communications Committee and the Magazine Editorial Committee.
To be considered for this role, you will hold a relevant tertiary qualification with a successful track record in developing successful and strategic marketing and fundraising outcomes, ideally from within the Not-for-Profit sector. Commercially astute, you can demonstrate a strong digital capability with an understanding of online user journeys and proven experience delivering increased brand awareness, reach and engagement across various digital channels.
You will be a skilled communicator and proactive storyteller with a proven ability to conceptualise and execute strategy and narrative that engages with the wider community as well as enhance member experiences.
You will be self-motivated, with the ability to manage competing priorities and tasks simultaneously to meet deadlines whilst maintaining a high level of attention to detail. The capacity to build and maintain relationships and strategically engage a diverse group of stakeholders, including volunteers, is required.
As this role oversees one direct report (Membership Coordinator) experience in a managerial role, preferably in a membership-based organisation, would be an advantage. Knowledge of the Rugby League community and key stakeholders is highly desirable.
This is a unique opportunity to support the Family of League mission and change the lives of those within the rugby league community who have contributed to the game.
