Description
Overview
The Professional Certificate Managing a Club Football Department is a “hands on” view of what is required to successfully manage a Club Football Department. Participants will hear first hand from Brad Lloyd about his experiences, insights and core beliefs.
Topics will include:
- Overview of the role of GM of Football
- Organisational Structure
- Department Dynamics
- Match Day vs Operational Requirements
- Departmental Strategy Development
- Challenges in the Role
- Relationships
- Innovation and Future Thinking
Presenter
Brad played football at Hawthorn from 1997 to 1999 and was captain of VFL club Williamstown where he played from 2000 to 2006, including a premiership in 2003. He worked as an AFL player agent for Elite Sports Properties (now TLA) from 2001-2008 looking after the playing contracts and marketing of ESP AFL clients. Brad joined Fremantle Football Club from 2008-2018 in the role of National Recruiting Manager before taking on the role of General Manager List Management. Core responsibilities were to oversee the clubs player contracting, player retention & player acquisition. In 2018, Brad joined the Carlton Football Club as Head of Football. His responsibilities are to oversee the AFL Men’s and AFL Women’s football program. Main focus areas are leadership and strategy of the program, and include oversight of key areas including List Management, High Performance, Medical, Coaching, Operations and Well–Being.
Format
The Centre for Athlete and Sports Education courses are delivered via Live Zoom Workshops plus Pre and Post Course Online Activities in our Learning Management System to provide a rich educational experience that can be accessed from any location at any time. If you are unable to attend the Zoom workshop/s they recorded and available in the online portal to watch for 7 days post workshop.
