About the role

The Senior Coach is responsible for the management and delivery of an elite training and coaching program that drives on-field performance and supports the continued development of the Williamstown Football Club VFL Men's program. The Senior Coach has primary responsibility for the Club's coaching philosophy, game style, game-day management, pre-season and in-season training and preparation. The role also provides key input into list management, recruitment and the development of players, coaches and football staff.

Key responsibilities

• Establish and lead a clear, contemporary coaching philosophy and game style that gives Williamstown the best opportunity for sustained success.
• Design and implement the game plan and pre-season and in-season training programs.
• Lead match-day coaching, decision-making and review processes.
• Use game and opposition analysis, performance measures, team trademarks and KPIs to drive learning and continuous improvement.
• Create a coaching environment in which teaching and player development are central to the program.
• Develop players individually and collectively through clear role expectations, football education, analysis, one-on-one feedback and targeted coaching.
• Build strong, authentic and relatable relationships with the playing group, understanding the demands on semi-professional players balancing football with work, study and personal commitments.
• Set and role-model high standards of behaviour, preparation, professionalism and performance.
• Build a positive, inclusive and high-performing culture consistent with Williamstown Football Club's values.
• Provide ongoing feedback and development to coaches and ensure the coaching group operates cohesively and effectively.

About you

• Demonstrated coaching experience and achievement within a senior, state-league, talent pathway or high-performance football environment, with the capability to lead a VFL program.
• Strong understanding of contemporary football strategy, game style, training methodology and match-day coaching.
• Demonstrated ability to teach, develop and improve players individually and collectively.
• Proven leadership capability, including the ability to establish standards, build culture and create accountability.
• Strong interpersonal skills and the ability to build trusted, relatable relationships with a diverse playing group.
• Experience working effectively with assistant coaches, high-performance personnel and multidisciplinary football staff.
• Excellent communication skills and the ability to engage effectively with players, staff, Club leadership and other stakeholders.
• Demonstrated ability to operate effectively and resourcefully within a standalone football environment, embracing the opportunities of Williamstown's structure and maximising the people and resources available.
• Demonstrated professionalism, integrity, humility, judgement and commitment to a team-first environment.
• Relevant coaching accreditation required to coach at VFL level.

About us

Williamstown Football Club, founded in 1864, is one of Australia's most historic and respected football clubs, competing in both the VFL and VFLW competitions. Based at DSV Stadium in Williamstown and Head Office in Newport, WFC prides itself on a strong commitment to on-field success, community engagement, and sustainable growth.