Reporting to the Media and Marketing Manager, the Digital Content Producer is responsible for video and multimedia production, including photography, as well as content delivery across the Club’s digital platforms.
The role provides the opportunity to take charge of many elements of creative production, developing strong design theories and paying close attention to upholding style and brand guidelines and Lightning’s visual identity. In addition, there is a focus on compelling storytelling. Demonstrating skill in both the Adobe Creative Suite and video editing software will be crucial. Knowledge of the social media landscape will also be important to ensure content is produced in line with the Club’s overarching digital strategy.
This role will work across all digital including the website and social channels to bring content to life across the organisation, working closely with consumer, commencial and high-performance departments. A demostrated ability to work with a vareity of stakeholders, manage competing priorities and deliver to agreed timeframes will be key to success. The Digital Content Producer will need to work efficiently under pressure and meet strict deadlines.
Key Responsibilities
Lead the production of photo, video and multimedia to deliver creative execution.
Respond to all internal content requests, social, photo and video, in a timely and effective manner, ensuring consistency across each and every execution.
Create compelling, innovative and engaging broadcast quality multimedia content for the Club’s digital media platforms.
Produce fun, engaging and innovative social content leaning into current trends.
Pre-production of video and photo content including setting up equipment and knowledge of all technical requirements.
Post-production of all videos and photos including appropriate filing and tagging on shared server.
Provide coverage and produce content of key club events, match day big screen and milestone packages.
Record, edit and upload press conferences and player media opportunities in a timely manner.
Create content, concepts and images for social media channels.
Work effectively with the Media and Marketing Manager and other key stakeholders to co-ordinate players, coaches and other key Club personnel for content as required.
Work closely with the High-Performance (Netball) Department to bring behind the scenes content to life.
Work with others as required to uphold all brand guidelines to maintain consistency across Club collateral.
Drive digital engagement across all channels, ensuring Lightning remains an industry-leader.
Ensure digital content is innovating and engaging for the Club’s audience.
Support the delivery of the Club’s digital strategy.
Develop and deliver engaging content across all platforms on behalf of internal teams, high performance, commercial, consumer and community.
Work with the Media and Marketing Manager to execute a consistent content plan for weekly segments, delivering video in a timely manner each week, both in and out of season.
Work with Club partners to deliver commercial projects.
Protect and maintain the Club’s multimedia equipment.
Key Relationships
Internal
Media and Marketing Manager
Commercial and administration staff
Coaching, high performance and other athlete support staff
