NSW Athletics Ltd is the state governing body for athletics in New South Wales, delivering a unified and fully integrated athletics system across community participation, school sport, competition, and performance pathways.

Formed through the NSW Athletics Partnership (NSWAP) between Athletics NSW (ANSW) and Little Athletics NSW (LANSW), NSW Athletics now delivers the first single, unified athletics offering in NSW in over 60 years, providing more than 50,000 registered members and participants access to a connected and high-quality athletics experience across more than 220 affiliated clubs statewide.

NSW Athletics is currently experiencing a period of strong growth and momentum, driven by increased participation, expanded competition pathways, and a shared commitment to placing athletes, participants, and clubs at the centre of everything we do. Our integrated operating model brings together four key Functional Areas; Corporate Services, Community, Sport Delivery, and Performance & Pathways, working as one organisation with clear accountability and a consistent member experience across the state.

In addition, NSW Schools Athletics forms a key pillar of the NSW Athletics model, strengthening the connection between school sport and community athletics. Through partnerships with schools, teachers and education stakeholders, NSW Schools Athletics supports participation opportunities for more than one million students annually while helping create clearer pathways into clubs, competitions and lifelong involvement in the sport.

Reporting to the Communications Manager, the Digital Content Producer is responsible for the creation, production, and distribution of high-quality digital content across NSW Athletics’ social media channels, website, and digital platforms.

This role brings NSW Athletics to life in the digital world, telling the stories of athletes, clubs, events, and our community through compelling photography, videography, and written content. The Digital Content Producer works closely with the Marketing Manager and collaborates with all Functional Areas to capture and share the moments that matter most to the NSW athletics community.

As the Digital Content Producer, you will be responsible for the following key functions:

1. Event Content Production

• Attend and lead content capture at NSW Athletics State competitions and events, delivering high-quality photo and video content with short turnaround times.
• Manage all aspects of on-site content production, including shooting, editing, and uploading, to ensure timely and compelling coverage across digital channels.
• Produce event-day social media content, results highlights, athlete features, hype reels, and post-event recaps.

2. Video Storytelling & Commercial Content

• Lead NSW Athletics' video storytelling, including athlete profiles, event recaps, partner content, and brand campaigns that bring the sport to life across digital platforms.
• Develop and produce sponsored and commercial content in collaboration with partners, sponsors, and suppliers, ensuring deliverables meet agreed obligations and brand standards.
• Ensure all content aligns with NSW Athletics brand guidelines, voice, and organisational messaging, collaborating across Functional Areas as required.

3. Digital Content Creation & Scheduling

• Design and create digital content for use across email, website, and social media for all NSW Athletics brands, including RunNSW and the NSW Centre of Excellence.
• Maintain and manage a content calendar to ensure a consistent and timely flow of content across all channels, aligned with the events calendar and communications priorities.
• Maintain a well-organised media asset library of photos, videos, and templates for internal and external use, ensuring assets are accessible and brand-compliant.

4. Team Collaboration & General Duties

• Work collaboratively with the Communications Manager, Marketing Manager, and Commercial Partnerships Manager to support integrated content delivery.
• Undertake other duties as directed by the Communications Manager and Marketing Manager.

Essential

• Demonstrated experience in digital content creation, including photography, video production, and editing.
• Demonstrates a sense of urgency and prioritise 90/10 solutions over perfection
• Proficiency in photo and video editing software (e.g. Adobe Premiere, Lightroom, Photoshop, or equivalent).
• Strong social media skills, including content scheduling, community management, and analytics.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Willingness to work flexible hours, including weekends and event days.
• Current Working with Children Check (or ability to obtain).

Desirable

• Experience in sport, events, or community-focused content production.
• Knowledge of or passion for athletics, Little Athletics, or track and field.
• Experience with website content management systems.
• Drone operation certification or experience.

NSW Athletics is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, including ensuring all employees hold a valid Working with Children Check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of the athletics community in which we operate. Our sport is for everyone, and we strive to be a workplace for everyone. We encourage people of all cultural backgrounds and identities to apply.

To Apply

Closing Date