Position Overview

The Marketing and Brand Specialist is responsible for working closely with the Media and Marketing manager and the broader Marketing and Commercial teams to deliver all marketing asset and brand requirements across key areas of the Club. This role is required to work both independently and collaboratively with others in the business, with the aim to uphold professionalism and brand consistency in all visual elements. 

Planning and executing the delivery of all elements of creative production, including brand design, visual identity, and upholding style guidelines to build brand awareness, consumer engagement and ultimately support revenue growth for the organisation, will be the primary focus for this role.

Key Responsibilities

Marketing & Brand

• Support the delivery of Club marketing and digital content working closely with the Media and Marketing Manager.
• Assist in pitching content, marketing initiatives, story concepts and images for digital and social media channels.
• Assist in the delivery of all email marketing campaigns via the online mail platform including design, build and sends.
• Manager the Club photo library via the relevant asset management platform.
• Work alongside the Digital Content Producer to ensure a consistent brand execution across multimedia content.

Graphic Design

• Interpret, create, and manage design briefs from initial conception through to delivery aligning to Lightning’s brand guidelines.
• Design majority of club content across marketing & commercial departments including EDMs, digital assets, advertising, game day content, team kit, sponsor proposals and signage.
• Maintain the creative direction of all visual digital, web and print design.
• Develop concepts and produce finished artwork for key internal and external stakeholders.
• Engage with key stakeholders to understand and interpret briefs, delivering content that is high quality and aligned to Lightning’s brand guidelines.
• Act as the brand champion to coordinate a consistent look and feel across all club material.
• Work with the Media and Marketing Manager to create innovative campaigns and digital concepts for promotions, social media campaigns, EDM, web assets, marketing collateral and other brand content / assets.
• Work with the Game Day and Events Manager to develop and assist with Game Day Sports Presentation.
• Lead all desktop publishing and print management.

Other

• Support the delivery of Sunshine Coast Lightning events including event set up and pack down.
• General administration duties as required.

Key Relationships

Internal

• Media and Marketing Manager
• Digital Content Producer 
• Commercial and administration staff
• Coaching team, high performance and other athelet support staff
• Athletes

External

• Netball Australia
• Other teams in the Suncorp Super Netball League
• Australian Netball Competition (ANC) affiliated team
• Sunshine Coast Council
• University of the Sunshine Coast (UniSC) staff
• Commercial partners
• Suppliers and service providers
• Sunshine Coast community
• Members and fans
• Community representatives and groups

Club Expectations 

• Take a proactive role in fostering a positive, innovative, and high-performing culture within the Club. 
• Live the mantra and values of the club, and proactively contribute towards achievement of the Club’s vision and strategic plan. 
• Contribute to the overall success of the Club through open and honest communication, and role model respect, co-operation, and teamwork across the Club.  
• Participate in the Performance Development Plan and review process which includes regular review of performance against the responsibilities and performance objectives of the role.  
• Perform the responsibilities of the role in a manner which reflects and responds to continuous improvement. 
• Act as a positive role model, ambassador, and advocate for the sport, nurturing and developing positive relationships that will promote and support the strategic development of Suncorp Super Netball and netball generally.  
• Build and maintain close and collaborative working relationships with Netball Australia, other SSN Clubs, club staff and key stakeholders.  
• Represent the Club in the utmost professional manner in all dealings. 

Personal Skills & Attributes  

• Passion for sport and entertainment 
• Demonstrate commitment, drive and initiative to achieve Club objectives 
• Comfortable working in a fast-paced and broadly focused environment/role 
• Excellent relationship building and influencing skills 
• Works well under pressure and has a strong attention to detail 
• Exceptional organisation skills and a demonstrated ability to manage time and resources
• Committed to achieving deadlines
• Flexible, adaptable, and proactive approach 
• Ability to work autonomously and within a team  
• Consistent demonstration of Club values
• Flexible, adaptable and proactive approach
• High level of initiative and ambition

Qualifications, Experience and Licences Required

• Tertiary qualifications or equivalent experience in graphic design essential, digital and /or marketing highly desired.
• 2 to 3 years experience and advance knowledge in producing content through Adobe Creative Suite, particularly:
  • Photoshop
  • InDesign
  • Illustrator
• Intermediate Microsoft Word, Excel & Powerpoint skills
• Strong understanding of graphic design and layout principles
• Demonstrated ability to deliver creative solutions to market
• Ability to interpret creative concepts from business partners and deliver quality outputs
• Ability to deliver strong commercial outcomes through tactical design initiatives

Hours of Work

Due to the nature of the position and the sport industry, some evening and weekend work will be required, particularly in-season.

Accreditation

All club personnel need to meet Sunshine Coast Lightning and/or Netball Australia accreditation/ registration requirements, which may include National Police Record clearance and current Blue Card/Working with Children Check, before they are appointed to their role.

Health and Safety in the Workplace

All employees are responsible for:

• Compliance with Club policy, safety systems and applicable health and safety legislation and regulations.
• Reporting any and all conditions or unsafe practices that may affect the health of employees or others to management promptly.
• Recommending improvements to Health and Safety practices.
• Adopting safe work practices that comply with Health and Safety requirements and must not willfully place at risk the health and safety of any person in the workplace.
• Assisting in the timely completion of any corrective action and reporting/investigation procedures.
• Participating in relevant Health and Safety induction, training and other relevant activities.
• Using and maintaining all safety equipment provided.