The Marketing and Communications Manager is responsible for promoting and communicating Hockey Victoria’s community activities and ensuring its brand is consistently represented across all platforms. This role plays a critical part in implementing campaigns, growing membership engagement, and supporting sponsorship deliverables, while also managing the organisation’s digital presence and media relationships.

The Marketing and Communications Manager works collaboratively across departments to ensure Hockey Victoria’s Competition, Game Development initiatives and events, are well-promoted and well-received by members, stakeholders, and the broader sporting community.

The Marketing and Communications Manager works collaboratively with the General Manager of Melbourne Cobras ensuring the brand of Melbourne Cobras is consistently represented across all platforms.

The role plays a critical part collating content, implementing campaigns driving membership acquisition, fan engagement, ticket sales and fan growth of the Melbourne Cobras.

Hockey Victoria Duties (Community)

• In conjunction with the General Manager - Commercial Operations & HC Melbourne manage suitably capable videographers, photographers and graphic designers to capture and create content across HVs major Competitions, Events and Game Development programs. 
• Where appropriate edit and create video content relating to HV’s major Competitions, Events and Game Development programs to publish on HV social media accounts and website.
• Take strategic direction from the General Manager - Commercial Operations & HC Melbourne and work with them and external stakeholders to support specific projects that require delivery of written and digital content
• As directed by the General Manager - Commercial Operations & HC Melbourne, write copy, communication content and schedule news articles and posts for campaigns on HV social media platforms, HV website and for EDMs
• Work with General Manager – Commercial Operations & HC Melbourne to ensure that all sponsor benefits relating to digital and promotion materials are delivered
• Attending events and activities for Hockey Victoria’s Competitions, Events and Community programs to capture content and coordinate social media coverage. 
• Promote the live stream platform being utilised for HV Competitions and Events throughout the course of the year
• In collaboration with the other Marketing & Communications Manager, manage the HV social media accounts, content on the HV website, as well as all accounts and subscriptions relating to HV’s Marketing and Communications activities

Melbourne Cobras

• In conjunction with the General Manager - Government Relations & Melbourne Cobras manage suitably capable videographers, photographers and graphic designers to capture and create content for Melbourne Cobras H1 Team and community engagement activities.    
• Where appropriate capture and coordinate photo and video content on the ground for Melbourne Cobras activities, as well as edit and publish on social media and website
• Take strategic direction from the General Manager - Government Relations & Melbourne Cobras and work with them and external stakeholders to support specific projects that require delivery of written and digital content
• Manage the digital and written content for all campaigns, as directed by the General Manager – Melbourne Cobras.  This includes writing copy, communication content, scheduling news articles and socials posts, EDMs, as well as the production and distribution of communication materials to Melbourne Cobras fans and members.
• Work with General Manager - Government Relations & Melbourne Cobras to ensure that all sponsor benefits relating to digital and promotion materials are delivered. 
• Attending events and Melbourne Cobras match day activities to capture content and manage social media coverage. 
• In conjunction with Marketing & Communications Manager responsible for HC Melbourne, manage the media day for the H1 teams, ensuring all necessary content is captured, edited and used in a timely manner
• Manage the Melbourne Cobras social media accounts and website content throughout the course of the year, ensuring content is regularly posted
• In conjunction with external providers edit H1 match highlights, both in season and off season to develop a library of content ready to post on social media and website.
• In collaboration with the General Manager - Government Relations & Melbourne Cobras, develop and execute a content plan for content behind the paywall on the Melbourne Cobras website.

ESSENTIAL SKILL REQUIREMENTS

• Excellent organisational skills and the ability to manage and prioritise tasks
• A high level of attention to detail and creative thinking
• Innovative and entrepreneurial mindset, looking for new ways to deliver constant and engaging content
• Proactive attitude and ability to work autonomously
• A sound understanding of community sports and media
• Experience coordinating website content and social media platforms e.g. FB, IG, YouTube, TikTok etc.
• Experience with Adobe Creative Suite and platforms such as Brightcove and Vimeo
• A current Victorian Working With Children Check  
• Ability to work weekends and evenings as required