Reports to: General Manager - 2027 Women’s Softball World Cup
Direct Reports: Digital Content and Engagement Officer, Seasonal Interns and work placement students
Term: Full time contract until 31 August 2026
Location: Hybrid: Softball Australia Office - Sport House, Albert Park, Melbourne

Ready to step up to the plate? Softball Australia is on the hunt for a creative, organised, sport-loving marketing all-rounder to join our team during an exciting time for the game - and help us deliver the world’s biggest women’s softball event right here on home soil.

This isn’t your average mat leave cover. This is your chance to help shape the story of Australian softball as we build towards the 2027 WBSC Women’s Softball World Cup Finals. If you love fast-paced environments, big campaigns, and bringing people together through sport, you’ll feel right at home with us.

Why Softball Australia?

We’re the National Sporting Organisation for softball, representing 23,000+ members and over 100,000 players nationwide, from grassroots legends to world-class athletes. Our vision is simple: softball is for everybody, and we’re here to inspire heroes on the world stage.

Our values: Unified. Respect. Creative & Brave. Fun.
If that sounds like you, keep reading.

What You’ll Be Doing

You’ll be the engine room behind our marketing and communications activity - across brand, campaigns, content, media, digital, and stakeholder engagement - with a special focus on the 2027 World Cup.

Think of it as a hybrid role: part storyteller, part organiser, part hype-builder, part relationship-manager.

Your week might include:

• Coordinating national marketing campaigns that grow participation and visibility
• Crafting copy that makes people want to pick up a glove and play
• Leading digital content planning with our Digital Content & Engagement Officer
• Working with photographers, videographers, designers and broadcasters to bring our sport to life
• Managing media opportunities, team announcements and major event moments
• Supporting commercial partners and delivering activations that add real value
• Helping drive the marketing engine behind the 2027 Women’s Softball World Cup
• Keeping our brand sharp, consistent and protected
• Tracking performance, analysing data and turning insights into action

You’ll also support interns and student placements, collaborate with State and Territory bodies, and help keep our marketing operations humming.

What You Bring to the Team

• A degree in Marketing/Communications or equivalent experience
• Experience coordinating marketing and comms (bonus points if it’s in sport or a member-based organisation)
• Strong writing skills and a knack for social-first content
• Confidence working across digital channels, campaigns and reporting
• Experience with Adobe Creative Suite and Canva
• Data literacy - you know how to read the numbers and make smart recommendations
• Excellent organisation, time management and attention to detail
• A collaborative, proactive, solutions-focused mindset
• Ability to juggle competing priorities without dropping the ball
• A Working With Children Check (or willingness to obtain one)

Nice-to-haves:

Experience in sports media/comms, commercial partnerships, federated structures, or delivering high-impact media moments.

What You’ll Love About This Role

• Your chance to build the stories for the Softball World Cup Finals
• A genuinely supportive, values-driven team
• The chance to work on a once-in-a-generation global event
• Hybrid flexibility - based at Sport House, Albert Park
• Real creative freedom and the ability to make your mark
• A role where your work directly grows a sport loved by thousands

Ready to join the team?

If you’re passionate about sport, storytelling and creating impact and you want a role where no two days look the same, we’d love to hear from you.

Step up to the plate and help us deliver something special.

Child Safeguarding

Softball Australia is committed to providing a safe, inclusive and supportive environment for all children and young people participating in our sport.

We believe that children have the right to feel safe, respected and valued in all softball activities. Child safety is everyone’s responsibility and we expect all staff, volunteers, coaches, officials and participants to uphold the highest standards of behaviour.

At Softball Australia we have zero tolerance for child abuse, neglect, or harm in any form and require all applicants that will work with children and young people to undergo an extensive screening process prior to appointment this may include a police check.

A copy of Softball Australia’s Safeguarding Children and Young People Policy can be found here softball.org.au/integrity/integrity-and-policies