About Netball Australia

Netball Australia (NA) is the driving force behind netball in Australia, shaping the game from grassroots to greatness. As a proud member of World Netball (WN), NA oversees national teams, the elite Suncorp Super Netball league, and fosters the sport at every level - from local courts to the global stage. For nearly 100 years, NA has led, inspired, and supported a myriad of opportunities for thousands of communities and millions of Australians to play, deliver, watch, and ultimately love our sport.

With over 8.2 million Australians interested in netball, and over 4 million considered to be core fans of Suncorp Super Netball, our game is in great shape with the incredible success of our elite competitions propelling strong participation and fanbase growth domestically and globally.

We are rightly proud of our heritage, our standing, and our successes. Few teams in any sport, and even fewer organisations in any industry, enjoy the position and the positive pressure of being No. 1 in the World!

You will be joining a team of passionate individuals who take pride in their skills, love what they do and thoroughly enjoy being part of making Netball one of the most loved sports in Australia. On the cusp of our centenary, and significant opportunity leading into the 2027 Netball World Cup in Sydney, there has never been a more exciting time to join.

About the Role

The Marketing Specialist works closely with the Brand and Commercial team to develop and implement consumer, marketing and digital strategies aligned to Netball’s vision and objectives. The role is responsible for delivering and reviewing campaigns, activities and reporting that drives awareness, consideration, and conversion for watching, playing, and attending the game.

Key Responsibilities

• Support the Marketing Manager and other internal stakeholders to design and implement end-to-end, multichannel marketing campaigns that drive awareness, consideration, conversion of Netball Australia products and events, with a particular focus on digital.
• Lead and implement paid digital advertising across social media, search engine marketing (SEM), display advertising and other identified channels and associated reporting
• Support the relationship with any identified agencies from campaign execution to evaluation, taking a lead role in briefing campaigns, objective setting, audience identification, measuring success, optimisation, and evaluation
• Support the Digital Product Manager in Search Engine Optimisation (SEO) initiatives and updates to drive traffic to the Netball website
• Contribute to the development of digital customer engagement initiatives and new consumer products, ensuring they align to the team and business objectives.
• Support the Content team in the development of integrated commercial content into owned and paid channels, by providing data-led recommendations on audience and engagement.
• Identify lead generation and audience growth opportunities and work with the Brand and Commercial team to integrate into marketing and content initiatives
• Collaborate with the Marketing Manager and broader team in projects that support team and business objectives
• Support the Brand and Commercial team in reporting of marketing campaigns results, against defined objectives and KPIs
• Share regular learnings from campaigns, to inform and improve knowledge around Netball’s customer and associated growth opportunities
• Provide advice and support to senior management and teams across the organisation about opportunities and changes in the digital marketing and consumer behaviour space and online tools

Key Position Requirements

• Relevant degree in marketing, communications or similar
• At least 3 years in a digital marketing or similar role
• Demonstrated digital marketing experience and media buying knowledge
• Experience planning and buying above the line media
• Demonstrated insight-led and customer-first mindset
• Demonstrated experience in content planning and production
• Proven experience in campaign reporting
• Knowledge of best practice Customer Experience and industry trends
• Knowledge of the Australian paid media market
• Client services/stakeholder management experience
• Professional sports industry experience
• Solid understanding of the federated sports model

What We Offer

• Vibrant Culture: A supportive, inclusive, high-energy, and values-driven team with a passion for our sport
• Play the Day Your Way: Flexibility to work from home alongside office connection days, based on role requirements.
• Employee Wellbeing: Additional Wellbeing Leave, Flu Vaccinations & Skin Checks
• Paid Parental Leave, Fertility Leave, Birthday Leave
• Up to 40% off New Balance, and the opportunity to attend Netball matches
• Pets in the Office Fridays, and free breakfast on-site

The role is based at Netball’s Head Office in Fitzroy/Wurundjeri Woi Wurrung country where you will be spoilt for choice on great coffee spots! Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of Netball HQ and traditional office hours may be required. Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their new Manager.

We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates. Our recruitment process consists of a phone screening, two rounds of interviews, (virtual and in person) along with professional reference checks, and we'll be here to guide you through the entire process. Please note shortlisting for this role will commence in early 2026.

Netball Australia takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. All successful candidates will undergo a criminal record and Working with Children check prior to employment and must be able to hold valid checks at all times throughout their employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries. We have a collaborative, supportive and diverse culture and promote the continued development of our team members! We believe your religion, age, disability, sexual orientation, gender identification or culture do not define you nor impact your application or employment with Netball Australia. We are a sport for all people across the community and take pride in providing a diverse, inclusive and safe environment for all.

Recruitment agencies - thanks for thinking of us, but we have this one covered!