About Netball Australia

Netball Australia (NA) is the driving force behind netball in Australia, shaping the game from grassroots to greatness. As a proud member of World Netball (WN), NA oversees national teams, the elite Suncorp Super Netball league, and fosters the sport at every level - from local courts to the global stage. For nearly 100 years, NA has led, inspired, and supported a myriad of opportunities for thousands of communities and millions of Australians to play, deliver, watch, and ultimately love our sport.

With over 8.2 million Australians interested in netball, and over 4 million considered to be core fans of Suncorp Super Netball, our game is in great shape with the incredible success of our elite competitions propelling strong participation and fanbase growth domestically and globally.

We are rightly proud of our heritage, our standing, and our successes. Few teams in any sport, and even fewer organisations in any industry, enjoy the position and the positive pressure of being No. 1 in the World!

You will be joining a team of passionate individuals who take pride in their skills, love what they do and thoroughly enjoy being part of making Netball one of the most loved sports in Australia. On the cusp of our centenary, and significant opportunity leading into the 2027 Netball World Cup in Sydney, there has never been a more exciting time to join.

The primary role of the Senior Content Producer is to support the execution of the Netball Australia's editorial, digital and social media strategy, manage content plans and provide support to the Communications Manager.

About the Role

The primary role of the Senior Content Producer is to support the execution of the Netball Australia's editorial, digital and social media strategy, manage content plans and provide support to the Communications Manager.

Key Responsibilities

• Work closely with the wider Marketing and Commercial team on the creation of digital content
• Lead and implement the execution of Netball Australia’s editorial, digital and social media strategy
• Lead editorial planning and content calendars for digital platforms
• Provide support to the Communications Manager
• Lead interviews, host segments, and engage with athletes and fans on camera
• Identify storytelling opportunities that amplify the voice of the club/teams, players, and the wider netball community
• Produce high-quality, original content tailored for social media, website, and podcast formats
• Plan, script, and coordinate podcast production including guest management, scheduling, and editing oversight
• Lead a small team of talent, producers, editors, and external contributors on The Back Court
• Collaborate with internal departments (including Media & PR) to support key campaigns and initiatives
• Monitor performance metrics across all platforms and adapt strategies to optimize reach, engagement, and audience growth
• Drive brand management and athlete-focused editorial strategies to elevate player visibility and strengthen brand presence
• Serve as a player liaison, collaborating directly with select athletes to develop their personal brands and produce compelling, tailored content

Key Position Requirements

• Minimum five to six years' experience in a related field of employment
• Proven sense of judgement, editorial quality and understanding of Media platforms and brand tone
• Demonstrated ability to work within a team environment to achieve objectives
• Demonstrated ability to relate and communicate with stakeholders at all levels of the organisation
• Very high level of prioritising, time management and computer literacy
• Exceptional interpersonal, engagement and communication capabilities
• Proven political acumen, initiative and pro-active problem solving skills
• Very good understanding of social media and Sports Industry
• Proven track record of creating compelling content for digital platforms
• Strong storytelling instincts, visual eye, and ability to adapt voice/tone to suit athlete and brand needs
• Experience working directly with talent or athletes

What We Offer

• Vibrant Culture: A supportive, inclusive, high-energy, and values-driven team with a passion for our sport
• Play the Day Your Way: Flexibility to work from home alongside office connection days, based on role requirements.
• Employee Wellbeing: Additional Wellbeing Leave, Flu Vaccinations & Skin Checks
• Paid Parental Leave, Fertility Leave, Birthday Leave
• Up to 40% off New Balance, and the opportunity to attend Netball matches
• Pets in the Office Fridays, and free breakfast on-site

The role is based at Netball’s Head Office in Fitzroy/Wurundjeri Woi Wurrung country where you will be spoilt for choice on great coffee spots! Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of Netball HQ and traditional office hours may be required. Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their new Manager.

We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates. Our recruitment process consists of a phone screening, two rounds of interviews, (virtual and in person) along with professional reference checks, and we'll be here to guide you through the entire process. Please note shortlisting for this role will commence in early 2026.

Netball Australia takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. All successful candidates will undergo a criminal record and Working with Children check prior to employment and must be able to hold valid checks at all times throughout their employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries. We have a collaborative, supportive and diverse culture and promote the continued development of our team members! We believe your religion, age, disability, sexual orientation, gender identification or culture do not define you nor impact your application or employment with Netball Australia. We are a sport for all people across the community and take pride in providing a diverse, inclusive and safe environment for all.

Recruitment agencies - thanks for thinking of us, but we have this one covered!