POSITION GOAL: To promote triathlon and multisport events, projects and key initiatives across assigned states to inspire more Australians to find their starting line.

POSITION OUTCOME: Development and implementation of effective marketing plans and promotional tactics that increase awareness, engagement and reach for AusTriathlon. The role will contribute to the growth of participation and membership, with specific responsibility for the promotion of select events throughout the year, inclusive of Championship and owned events.

REPORTS TO: Head of Marketing & Communications

POSITION OVERVIEW

About the team

Marketing and Communications (Marcoms) is ‘the mouth’ of the organisation, responsible for promoting all key events, initiatives and projects to ensure our members stay informed and inspired, while also encouraging new people to try our sport. We tell the story of a wide range of cohorts, from kids to first timers, age groupers to Olympians, coaches to clubs, technical officials and more.

About the role

The Marketing Manager works collaboratively with state leads as well as internal and external stakeholders to promote the growth and benefits of triathlon within assigned states. The role is responsible for developing and delivering marketing plans and campaigns that are aligned with AusTriathlon’s strategic plan, helping to connect more Australians with triathlon and multisport opportunities.

ABOUT THE ORGANISATION –

AusTriathlon (AusTri) is a not-for-profit organisation and the governing body for the sport of triathlon in Australia. AusTri is responsible for ensuring the success and sustainable future of triathlon and multisport, making the sport easier to access, more relevant and more rewarding for a diverse triathlon community. AusTriathlon operates recognised national working behaviours ensuring close ties across the state and territory triathlon network (STTAs).

ROLE AND RESPONSIBILITIES

The following responsibilities are indicative requirements of the role and are not intended to represent an exhaustive list of all requirements:

• Develop and implement event/project marketing plans in collaboration with state leads and internal stakeholders.
• Deliver effective promotional campaigns for assigned events, initiatives and projects, ensuring alignment with the national strategic plan.
• Manage and create engaging content for respective AusTriathlon channels (social media, website, EDMs) as required.
• Collaborate with the rest of the Marcoms team and relevant stakeholders to ensure consistent messaging and brand voice.
• Work with event organisers, clubs and partners to maximise promotional reach and participation outcomes.
• Monitor, report and evaluate campaign effectiveness against agreed KPIs, providing recommendations for improvement.
• Contribute to the growth of AusTriathlon’s membership base and brand awareness.
• Support equity, diversity and inclusion in all marketing activities, ensuring campaigns represent the breadth of the triathlon community.

KPIs

The following measures of success are designed to ensure that Marcoms Team is operating efficiently and effectively, and that the department head is (together with members of the Marcoms team) delivering on key priorities in support of triathlon’s strategic plan.

Specific measures of success will include:

• Growth in event participation and unique start lines within assigned states.
• Delivery of marketing plans and campaigns within budget and on time.
• Increased engagement and reach across AusTriathlon’s owned digital channels.
• Positive feedback and high satisfaction from state leads and event stakeholders.
• Contribution to membership growth and retention.

QUALIFICATIONS AND EXPERIENCE

THE FOLLOWING QUALIFICATIONS ARE ESSENTIAL AND/OR DESIRABLE:

Essential:

• Tertiary qualifications in marketing, communications, business or a related field.
• Demonstrated experience in marketing and campaign delivery (ideally within sport or events).
• Strong digital marketing skills, including social media and content creation.
• Excellent written and verbal communication skills.
• Strong organisational skills with ability to manage multiple projects.
• Working with Children Clearance & Police Check.
• Understanding of AusTriathlon’s Safeguarding and Children and Young People policies.

Desirable:

• Experience in a membership-based organisation or sporting body.
• Knowledge of triathlon or multisport participation pathways.

OTHER REQUIREMENTS

• Consistent adherence to all obligations and legislative requirements regarding Child Safety, Working with Children and Sport Integrity. AusTriathlon is committed to protecting Children from harm. We require all applicants that will work with Children to undergo an extensive screening process prior to appointment.
• Must be able to demonstrate an understanding of appropriate behaviours when engaging with Children/Young People.
• You must be an Australian/New Zealand citizen or hold permanent residency, or right to work in Australia.
• Flexibility to work outside normal business hours, including weekends and evenings, to attend events and meet organisational needs.

PERSONAL ATTRIBUTES

• Passion for triathlon and ambition to drive participation across community, upholding our organisational values to achieve success and sustainable future of triathlon and multisport, making the sport easier to access, more relevant and more rewarding for a diverse triathlon community.
• Highly motivated and results-oriented
• Ability to build strong relationships and work as part of a team
• Strong work ethic and commitment to achieving excellence
• Creative mindset with a willingness to innovate
• Strong professional and ethical standards