Membership Sales Manager

Melbourne Storm Rugby League Club

  • Melbourne Victoria Australia
  • Full Time
2 Sep 2022
Applications 0


  • Lead a high-performance sales culture in our membership team
  • Make your unique mark in a leading professional sporting club
  • NRL's highest all-time membership record holders - Join us in our push for 40,000 members!

Melbourne Storm is an Australian professional rugby league club playing in the National Rugby League (NRL) competition. We are the only NRL team based in Victoria and have experienced substantial growth and success in our short history.

About the role

With Melbourne Storm recently achieving the highest membership record in NRL history, come join our driven team, as we continue our push for 40,000 members!

Reporting to the Head of Membership, The Membership Sales Manager will oversee and guide the membership sales team within the Membership Department and will work closely and collaboratively with the Membership Operations Manager to ensure the smooth running of the end-to-end membership function for Melbourne Storm.

The Membership Sales Manager will play a key role in supporting our team of Sales Representatives and is responsible for assisting to drive the team achievement of daily sales figures, through a combination of inbound and outbound calls to members and prospects, as well as the acquisition, retention and overall growth of Club membership numbers and revenue.  The ability to identify new membership and revenue opportunities is integral to success in this role.

This role holds overall responsibility of the build and execution of the consumer acquisition and retention program, including growing revenue across membership and ticketing. An integral part of this role will be to develop and oversee strategies to grow the consumer base of the Melbourne Storm.

This role will be responsible for a number of key deliverables across member acquisition, retention, ticket sales and service including, but not limited to:

  • Creating, developing and executing sales and retention plans to maintain and grow membership numbers and club revenue, in line with the Club’s marketing strategies and business growth targets.
  • Working closely with key stakeholders to build and deliver a ticketing strategy to grow and maximise ticket sales revenue.
  • Generate membership leads using existing databases, referrals, and other relevant campaigns to drive sales and revenue growth.
  • Utilising data and stakeholders, both internal and external, to generate and close traditional and non -traditional membership leads and new prospects.
  • Developing strategies to elevate members to higher yield membership categories.
  • Working with available data to identify patterns and risk to minimize membership churn
  • Ensuring that all benefits contained within premium membership products are consistently delivered
  • Effectively overseeing and coaching a high-performance sales team, to deliver upon daily targets and KPIs
  • Creating and managing staffing rosters and budget for membership sales team
  • Ensuring accurate records of all prospects and members are entered and maintained within the membership database and other systems.
  • Working collaboratively with key stakeholders to ensure the overall membership program is delivered to the highest possible standard

The successful candidate will:

  • Have a minimum of 2 years’ experience in a membership and sales role
  • Bring an exceptional sales focus with a drive to meet targets and motivate others
  • Possess an excellent understanding of membership and/or ticketing systems, processes, and procedures
  • Bring strong and proven people management experience
  • Ideally have a tertiary qualification in Sports Management, Business, or related discipline.
  • Have an understanding of the consumer sector.
  • Experience in a sporting club is highly regarded.

What we offer

In return the role will provide opportunity and benefits whilst working in one of the premium sporting clubs in Australia.

As a valued team member of our club, you will be part of a fun, vibrant and flexible work environment.

We are proud to employ people who share the Club’s vision for performance excellence, in whatever role they have been engaged to perform, both on and off the field. Our Club Values of Accountability, Hard Work, Respect, Family and Passion underpin all that we do, and how we do it. We aim to create a working environment that provides challenges and rewards that bring out the best in people and fosters the “purple pride” within!

Essential Requirements

Desirable Criteria

  • National Police / Criminal History Check
  • Working with Children / Working with Vulnerable People Check

Application Instruction

For the opportunity to demonstrate your drive, ambition and skills to thrive in our fast-paced environment, please send your written application, including both covering letter and CV to Emma Loraine via

Applications close 5pm, 2 September 2022

Melbourne Storm values diversity and inclusion and we embrace individual difference. We encourage all suitable applicants to apply for this role, including First Nations peoples.

Please note that the successful candidate will need to meet NRL accreditation requirements, and all employment is subject to a National Police Record clearance and valid Working with Children Check. Our organisation is committed to complying with Child Safety Standards

We regret that we are unable to accept recruitment agency applications.

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