Membership Manager

Geelong Football Club

  • Geelong Victoria Australia
  • Full Time
26 Jun 2022
Applications 0


About the Geelong Football Club

A leader in an industry that is among the most exciting and passionate within Australia, the Geelong Cats offers a place of employment like no other. We strive to give our fans and customers an experience that is unparalleled. The Cats represent the community of Geelong with pride and we seek people who can assist us to be the team to beat on and off the field.

About the Role 

Our members and supporters are at the heart of everything we do at Geelong Cats. As the Membership Growth Manager, you will oversee all aspects of the club’s membership growth initiatives with a strong focus on executing the 100,000 membership strategy. Reporting to the Head of Customer, this role requires an ability to lead, coach and develop customer focused teams.


  • Oversee effective management of the annual membership plan
  • Lead, motivate and develop the Customer Experience and Customer Sales teams
  • Lead the execution of the membership growth strategy including product offerings, renewals and acquisition planning
  • Generate strong annual membership sales targets and motivate the team to reach those targets, regularly monitoring and reporting on outcomes
  • Collaborate with the Marketing and Customer Operations teams to develop all collateral required for renewal, acquisition and upsell campaigns
  • Develop new programs, partnerships and promotions to help grow the membership base
  • Innovate and test new membership products to help meet changing customer needs
  • Use data and insights to make informed decisions on product offerings and upsell opportunities
  • Champion exceptional customer service and oversee the Customer journey from first interaction with the club through to ongoing engagement
  • Play a key role in the evolution of the match day experience for members and supporters in stadia with a focus of transitioning to a 40,000 capacity GMHBA Stadium in 2023
  • Work alongside the Head of Customer to create, manage and oversee the annual membership budget
  • Lead the development of loyalty, recognition and referral program
  • Develop Customer experience initiatives that help engage members and increase customer satisfaction

Experience, Skills and Attributes

  • Minimum 5 years’ experience in a membership-based organisation
  • Minimum 5 years’ experience in coaching and leading customer focused teams
  • Demonstrated experience in using data insights to drive membership campaigns
  • Advanced project management skills
  • High level reporting and forecast skills
  • Excellent written and verbal communication skills
  • Strong customer service and sales skills
  • Mature minded, and able to interact confidently with people at all levels
  • Maintain a high level of professionalism in all internal and external communications with a specific focus on personalised service

Benefits and Culture

Our Club Values are the strong beliefs and consistent behaviours of people in our organisation, which underpins our inclusive culture. In addition, we offer a range of excellent benefits including workplace flexibility such as work from home, learning and development opportunities, health and well-being program, membership and retail discounts amongst other things.

Essential Requirements

  • National Police / Criminal History Check
  • Working with Children / Working with Vulnerable People Check

Application Instruction

If this sounds like you, please submit your current Resume and Cover letter addressed to the People and Culture Manager by 26 June 2022.

The Geelong Football Club is a welcoming place where we seek to engage respectfully with people with diverse experiences and backgrounds.  All applications are gratefully received, and applicants will be considered on their ability to do the job and alignment to our Club values. In order to comply with mandatory Child Safety Standards, all employment is subject to a valid and current Police Check and Working with Children Check. 

The Geelong Football Club is committed to providing a safe and friendly where the safety and wellbeing of all children and young people involved in our programs, services, activities, events and the broader Cats community, will always be our first priority.

Caroline Rudd

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